Alison Blick

Paid Media Account Manager

Written Articles

What Are Performance Max Campaigns?

Performance Max campaigns are a type of advertising campaign that Google Ads introduced in 2021. These campaigns are designed to optimize ad performance and drive results based on your business's goals using ad placements across a range of Google platforms....

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YouTube Ad Types

YouTube Ad Types

Why Use YouTube Ads? YouTube ads are a form of online advertising that allows businesses to promote their products or services on the YouTube platform. These ads can appear in various formats to help achieve your business's unique goals. Due to the inclusive nature of...

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YouTube Advertising Best Practices

YouTube Advertising Best Practices

Video is solidly established as the most engaging form of marketing content. Have you incorporated it into your paid advertising strategy? This guide contains some YouTube advertising best practices for any business. Does YouTube Advertising Actually Work? When you...

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