Freddy Hunt

Director of SEO & Content Marketing

Freddy Hunt has always known the value of information. Early in his career, he helped news organizations across the country create and manage digital content. It was in the newsroom where he got hooked on real-time analytics and earned a deep understanding of how people engage with content.

The transition from journalism to digital marketing came naturally. Freddy enrolled in an MBA program at Davenport University around the same time he joined a scrappy team of SEOs and content marketers. It didn’t take long before he was leading the team and building foundational SEO products – like a proprietary content calendar platform – to help his team succeed and scale.

SEO requires both creativity and data analysis – the perfect blend of art and science. While Freddy has always enjoyed flexing both sides of his brain, he’s also passionate about educating others – clients and teammates alike.

Throughout his career, he has choreographed an SEO and content marketing program that turns to the sound of number crunching and keyboard clicking.

When he’s not taming spreadsheets or delighting clients, Freddy can be found running through the woods or fishing the waters of Northern Michigan. He’s also a volunteer ski instructor, a skilled knitter, an unskilled guitar player, a champion of mindfulness, a beach volleyball captain, a lifelong lacrosse fanatic, and a gourmet chef for his wife and three young kids.

Written Articles

Type of Amazon Ads: The Complete Guide for Your Business

Did you know that Amazon had more than 3 billion visits every month in 2020 alone? Amazon's popularity has only continued to soar since then and it doesn't look like it will be waning any time soon. For that reason, many people are starting to use Amazon to boost...

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How to Integrate SEO and PPC for Maximum Synergy

How to Integrate SEO and PPC for Maximum Synergy

Search engine optimization (SEO) and pay-per-click advertising (PPC) are critical components of digital marketing. However, far too many businesses treat these two facets of brand building as separate strategies, not interconnected pieces of an overarching growth...

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Review Schema: The Quick SEO Win You Can’t Ignore

When conducting a competitor analysis, make sure you actually look at the search engine results page to see how your competitors are showing up.  Admittedly, it's easy to get lost in spreadsheets that detail everything from position to search intent and SERP...

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What Is Google’s Helpful Content Update?

What Is Google’s Helpful Content Update?

As the name implies, the goal of Google’s Helpful Content Update is to ensure that the content users find in search results is providing value to the intended audience.  Since the beginning, Google has emphasized the importance of focusing on the user. This...

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Ready for GA4? Start Collecting Data for Google Analytics 4

Ready for GA4? Start Collecting Data for Google Analytics 4

March 17, 2022 Update: Google announced that Universal Analytics will stop processing hits on July 1, 2023; Analytics 360 will stop processing hits on October 1, 2023. Before, it was unknown exactly when users would be forced to start using GA4. At Search Nurture, we...

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The Best Ecommerce SEO Audit Checklist in 2023

The Best Ecommerce SEO Audit Checklist in 2023

Key Takeaways: SEO is a vital factor in a site’s visibility in search engines in 2023 SEO audits help eCommerce sites strategize their ads for visibility and conversions On-page and off-page SEO audits address different elements of site design Any eCommerce website...

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What Google’s keynote tells us about SEO and AI

What Google’s keynote tells us about SEO and AI

"Every answer leads to a new question," was the theme of Google's recent Search On '21 presentation, in which the world's most popular search engine showcased real-life applications of its AI-driven search algorithm. And if you've been paying attention, you know that...

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