Jan 17, 2023
Integrating Paid and Organic Social Media Strategies Our previous blog discussed organic and paid social media content's main goals and purposes, as well as their main differences. We'll now dive into how the two approaches can complement, enhance and inform one...
Jan 13, 2023
Differences between Organic and Paid Social You might be tempted to think of social media for your business the same way you think of your personal accounts. You upload a video or post a piece of content organically and wait to see how your audience engages with...
Oct 7, 2022
If you are a business owner, you’re probably familiar with the increasing need to have a presence on social media. Now more than ever, social media marketing has undeniable power, with the potential to make or break your business. So it is no surprise that it is...
Feb 8, 2022
Key Takeaways Facebook Lookalike Audiences increase conversions by personalizing your marketingAn optimized Lookalike Audience must be sourced from the right customer dataThe steps required to create a Lookalike Audience on FacebookTips on how to optimize Facebook ad...
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