Michael Meyer

Written Articles

Amazon vs Walmart: The Comparison for Paid Advertising

Amazon vs Walmart: The Comparison for Paid Advertising

 !(andKey Takeaways: Since 2020, Walmart’s ad platform has been growing to keep pace with Amazon Amazon retains superior visibility while Walmart poses advantages for more well-known brands CPC remains lower on Walmart even as its keyword targeting system lags behind...

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Search Nurture Joins Amazon Advertising Partner Network

Search Nurture Joins Amazon Advertising Partner Network

A natural next step for this Amazon Early Adopter Search Nurture, a full-stack digital marketing agency, recently announced that it has joined the Amazon Advertising Partner Network.  The Amazon Advertising Partner Network was created as a centralized resource for...

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Jergens exceeds expectations with Instacart Ads

Jergens exceeds expectations with Instacart Ads

This case study, done in collaboration with Instacart, takes a look at the work Search Nurture has done for Jergens US with Instacart advertising.  We're happy to share some fantastic results that exceeded the clients goals and help to show that Instacart is...

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Top B2B Companies in San Francisco

Top B2B Companies in San Francisco

We're happy to share that Search Nurture has just been named as one of the Top B2B Companies in San Francisco by Clutch for the year 2021! Clutch is an online reviews and ratings platform that specifically caters to the B2B industry. Their value lies in their ability...

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Video Ads for E-Commerce: Infographic

Video Ads for E-Commerce: Infographic

Below you'll find an infographic covering the ins and outs of video ads for e-commerce and their best use cases. There is a priority chart for each platforms' ad types to give you a sense of how we prioritize the various options. Read the full blog post from...

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How to Increase Your Amazon Impressions

How to Increase Your Amazon Impressions

Increase Impressions Impressions measure the number of times Amazon shows shoppers your Ad, regardless of whether they clicked on it or not. It is one of the key metrics of Amazon Advertising and can be used to check at a glance how well an Ad is...

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How to Increase Your Amazon Click-Through Rate (CTR)

How to Increase Your Amazon Click-Through Rate (CTR)

Increase Amazon CTR Amazon Advertising offers advertisers the ability to promote products on the world’s largest online e-shop. Sponsored Ads let your product appear every time shoppers search for products related to yours, or whenever they visit a similar product....

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Understanding Amazon PPC Metrics

Understanding Amazon PPC Metrics

Amazon PPC Metrics When creating a campaign with Amazon Advertising (formerly AMS), you need to ensure its profitability. To do so, you have to read and correctly interpret the data your campaigns are generating on a daily basis. You can determine the...

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How to Hit Your Target ACoS on Amazon

How to Hit Your Target ACoS on Amazon

How to Calculate ACoS ACoS, or Average Cost of Sales, is probably the most important metric Amazon uses in Amazon Advertising (formerly AMS). ACoS is measured as a percentage showing you how much a sale costs you in advertising money: ACoS = $ Spent on...

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