Oct 4, 2021
A natural next step for this Amazon Early Adopter Search Nurture, a full-stack digital marketing agency, recently announced that it has joined the Amazon Advertising Partner Network. The Amazon Advertising Partner Network was created as a centralized resource for...
Sep 23, 2021
This case study, done in collaboration with Instacart, takes a look at the work Search Nurture has done for Jergens US with Instacart advertising. We're happy to share some fantastic results that exceeded the clients goals and help to show that Instacart is...
Jul 6, 2021
We're happy to share that Search Nurture has just been named as one of the Top B2B Companies in San Francisco by Clutch for the year 2021! Clutch is an online reviews and ratings platform that specifically caters to the B2B industry. Their value lies in their ability...
Dec 18, 2020
Below you'll find an infographic covering the ins and outs of video ads for e-commerce and their best use cases. There is a priority chart for each platforms' ad types to give you a sense of how we prioritize the various options. Read the full blog post from...
Jul 23, 2020
Amazon PPC Metrics When creating a campaign with Amazon Advertising (formerly AMS), you need to ensure its profitability. To do so, you have to read and correctly interpret the data your campaigns are generating on a daily basis. You can determine the...
Jul 23, 2020
How to Calculate ACoS ACoS, or Average Cost of Sales, is probably the most important metric Amazon uses in Amazon Advertising (formerly AMS). ACoS is measured as a percentage showing you how much a sale costs you in advertising money: ACoS = $ Spent on...
Jul 23, 2020
What is ACoS? ACoS, or Average Cost of Sales, is a metric Amazon uses in Amazon Advertising (formerly AMS). ACoS is measured as a percentage showing you how much a sale costs you in advertising money: ACoS = Total $ Spent on Advertising / Total $ in Sales From...
Jul 22, 2020
What is Amazon PPC? Pay-Per-Click, also known as PPC, is often used as shorthand for Sponsored Products Campaigns—promotional campaigns used to feature your product to millions of shoppers and help companies of all sizes increase their sales. Intrigued? Read on to...
Jul 22, 2020
Amazon Advertising With almost 200 million shoppers visiting Amazon’s websites each month, it is by far the largest shop in the world—the 800-pound gorilla of online shopping. So, it makes perfect sense to want your product prominently displayed in front of all these...
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