Zach Llewelyn

Sr. Amazon Account Manager

Written Articles

Amazon Backend Keywords: The Complete Guide 2022

Amazon Backend Keywords: The Complete Guide 2022

Key Takeaways: Define “Amazon Backend Keywords,” including their significance for sellers, how they are ranked and indexed, and how to optimize themLearn how backend keywords are ranked and how to add them to your listingHow to use third-party tools and follow...

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Amazon Buy Box: What It Is and How to Win It

Amazon Buy Box: What It Is and How to Win It

Key Takeaways Winning the Buy Box is the most significant deciding factor in a seller’s success on AmazonSellers should understand the key metrics Amazon uses to choose the winnersThe Buy Box can be won consistently with the right marketing tacticsWinning the Buy Box...

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Amazon Listing Optimization Guide 2022

Amazon Listing Optimization Guide 2022

Amazon experienced exponential sales growth in the last twelve months, generating $108.52 billion in the first quarter of 2021. What this means for Amazon sellers is increased competition to remain visible and relevant in the growing Amazon eCommerce market. A...

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Amazon Advertising: The Importance of Branded Terms

Amazon Advertising: The Importance of Branded Terms

What Are Amazon Branded Terms? Branded Terms in Amazon are terms that include your brand name, whether that is only your brand name or used as an adjective for a product you are selling (“Goldbond” vs. “Goldbond lotion.”) When working with clients, strategizing to...

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Instacart Ad Types: Everything You Need to Know

Online grocery is an industry that, until very recently, seemed like some kind of beta test for something that would be popularized in the far future. However, when COVID-19 struck the world, thousands of people no longer felt safe going to get their groceries. That...

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How to Advertise With Instacart Sponsored Products

During recent years, Instacart has emerged as a force of change in the eGrocery industry. For example, in 2020, Instacart generated $35 billion in sales, according to data collected by Business of Apps. In addition, Instacart’s 9.6 million active users represent...

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The Comprehensive Guide to Instacart Advertising

During the COVID-19 pandemic, Instacart has emerged as a top online grocery service in North America, an industry that grew to almost $100 billion in 2020.  And analysts do not predict any signs of slowing, as shown in data collected by Mercatus and Incisiv for...

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Amazon During COVID: Don’t Stop Ads for Non-Essential Items!

Amazon During COVID: Don’t Stop Ads for Non-Essential Items!

Why it is Essential to keep Advertising on Amazon During COVID even if you are not selling an “Essential” Product On March Tuesday, March 17th, as shelter in place orders were being announced in California, and around the country, Amazon sent its Vendor Partners a...

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