In today’s ever-changing world of beauty advertising, beauty brands need to constantly innovate to captivate and engage their target audience on a deeper level. With the advancement of AI, a remarkable opportunity has emerged to help brands transform their ad campaigns. By harnessing the growing capabilities of AI, beauty brands can revolutionize their advertising approach.
Stay Ahead of Emerging Trends and Searches
Trends within the beauty space change faster than marketers can adjust their marketing strategies, language, and creatives. Marketers can now leverage AI to stay ahead of these trends to ensure ads stay relevant to potential customers. Historically, brands have been able to utilize Dynamic Search Ads (DSA) to match users’ search queries to their ads. AI is going to take this to the next level with Automatically Created Assets (ASA) which will use content from brand landing pages to generate headlines and descriptions in combination with what users are searching for. This will help improve ad relevance while staying true to the nuances of your brand.
Performance Max Asset Creation
Constantly creating attractive creative assets can be costly and time-consuming for beauty brands wanting to continue engaging and re-engaging shoppers. Generative AI within Performance Max Campaigns will make it easy to create custom assets that are tailored to your product offerings with ease. This will help beauty advertisers stand out to customers browsing various advertising placements.
Deliver a New Ad Experience
Through the power of AI, Search is going to be much more conversation-based through the new Search Generative Experience (SGE). Users will be able to ask follow-up questions related to their original search query, getting more specific than ever before. Marketers can reach users more granularly and learn more about their customers. This is especially helpful for beauty advertisers allowing them to create relevant, high-quality ads that are customized to every step of the search journey, and for beauty products, this journey can be extensive as users learn more and compare options.
AI will change how beauty brands interact with their potential customers and offer new and exciting possibilities to transform brands’ advertising strategies. By leveraging the power of AI, beauty brands can stay ahead of relevant trends, create compelling imagery, and reach users better than ever before. The fusion of technology and creativity holds the key to the future of beauty advertising, and AI is leading the way toward a new era of engaging brand experiences.
Connect with our team of experts to discuss opportunities for your business to get in on the action.