Search Engine Marketing Specialist

Search Engine Marketing Specialist
Full-Time
Oakland, CA
 

We are seeking an experienced SEM expert to manage all pay-per-click (PPC) marketing activities. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
 
Responsibilities

  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives, and campaigns
  • Manage campaign expenses while staying on budget, estimate monthly costs, and reconcile discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion, and optimization
  • Research and analyze competitor advertising links

 
Requirements

  • Minimum of 1 year of SEM experience
  • BS/MS degree in Marketing or a quantitative, test-driven field
  • Proven success in managing PPC campaigns
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • Experience with website analytics tools (e.g, Google Analytics)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments

 
About Search Nurture
We’re a growing agile marketing agency located in Downtown Oakland. Our company may be small, but our vision is big. Our mission as a company is to change the way marketing works by making it better and more accessible for everyone involved by providing the maximum value and service that we can for our clients and employees. We work with some great brands primarily in B2B SaaS and Consumer Packaged Goods, including Intercom, Databricks, Jergens, Curel, and Biore.
 

We have an office in the Port Workspaces in Downtown Oakland. Amenities include bicycle parking, 24-hour access, ample workspaces, weekly yoga and qigong classes, easy access to the Kaiser Rooftop Garden, and unlimited tea, kombucha, coffee, and beer.
 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
 

If you’re interested in joining our team, please email your resume to hello@searchnurture.com
 
 
 

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