Category: SEO

What is Google’s Helpful Content Update?

As the name implies, the goal of Google’s Helpful Content Update is to ensure that the content users find in search results is providing value to the intended audience.  Since the beginning, Google has emphasized the importance of focusing on the user. This...

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Is SEO Important for B2B?

If you’ve been searching for SEO tips online, you’ve likely seen that much of the conversation revolves around B2C and D2C content, which requires mass traffic to produce high sales. But did you know that organic search traffic drives more than half of all...

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The Best CMS for SEO in 2022

Choosing a content management system is a bit like choosing a house: it’s a significant purchase decision, and you’re going to be stuck with it for the next few years. Barring a major site overhaul, a CMS will have a lifespan of 3+ years, making it critical to choose...

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The Best Ecommerce SEO Audit Checklist in 2022

Key Takeaways: SEO is a vital factor in a site’s visibility in search engines in 2021SEO audits help eCommerce sites strategize their ads for visibility and conversionsOn-page and off-page SEO audits address different elements of site designAny eCommerce website can...

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What Google’s keynote tells us about SEO and AI

"Every answer leads to a new question," was the theme of Google's recent Search On '21 presentation, in which the world's most popular search engine showcased real-life applications of its AI-driven search algorithm. And if you've been paying attention, you know that...

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SEO vs. SEM: Which is Right for You?

SEO vs. SEM: Why It's Important   I can remember a time, from before my work in Digital Marketing, when I first saw the acronym “SEM” and assumed someone had made a strange typo when trying to describe SEO. With only a basic understanding of SEO, adding another...

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