As the name implies, the goal of Google’s Helpful Content Update is to ensure that the content users find in search results is providing value to the intended audience. Since the beginning, Google has emphasized the importance of focusing on the user. This...
The competition in Amazon’s marketplace is fierce. More than 12 million products are listed for sale on the mega-retailer, so how do you make your listing stand out from the crowd? Amazon search engine optimization (SEO) is crucial for increasing the discoverability...
If you’ve been searching for SEO tips online, you’ve likely seen that much of the conversation revolves around B2C and D2C content, which requires mass traffic to produce high sales. But did you know that organic search traffic drives more than half of all...
Choosing a content management system is a bit like choosing a house: it’s a significant purchase decision, and you’re going to be stuck with it for the next few years. Barring a major site overhaul, a CMS will have a lifespan of 3+ years, making it critical to choose...
March 17, 2022 Update: Google announced that Universal Analytics will stop processing hits on July 1, 2023; Analytics 360 will stop processing hits on October 1, 2023. Before, it was unknown exactly when users would be forced to start using GA4. At Search Nurture, we...
Key Takeaways: SEO is a vital factor in a site’s visibility in search engines in 2021SEO audits help eCommerce sites strategize their ads for visibility and conversionsOn-page and off-page SEO audits address different elements of site designAny eCommerce website can...
"Every answer leads to a new question," was the theme of Google's recent Search On '21 presentation, in which the world's most popular search engine showcased real-life applications of its AI-driven search algorithm. And if you've been paying attention, you know that...
What is Content Optimization? For SEO, content optimization is the process of improving aspects of a page on your website to help it perform better on search engines. Common goals for page optimizations are: Improved keyword positionOrganic performanceOn-page...
It’s popping up in conversations with your marketers, and it’s running through your LinkedIn and Twitter feeds. You’ve heard about it time and time again, but what is it? Google Core Web Vitals and the Google Page Experience update are hot topics among marketers,...
SEO vs. SEM: Why It's Important I can remember a time, from before my work in Digital Marketing, when I first saw the acronym “SEM” and assumed someone had made a strange typo when trying to describe SEO. With only a basic understanding of SEO, adding another...
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