Choosing a content management system is a bit like choosing a house: it’s a significant purchase decision, and you’re going to be stuck with it for the next few years. Barring a major site overhaul, a CMS will have a lifespan of 3+ years, making it critical to choose...
March 17, 2022 Update: Google announced that Universal Analytics will stop processing hits on July 1, 2023; Analytics 360 will stop processing hits on October 1, 2023. Before, it was unknown exactly when users would be forced to start using GA4. At Search Nurture, we...
Key Takeaways: SEO is a vital factor in a site’s visibility in search engines in 2021SEO audits help eCommerce sites strategize their ads for visibility and conversionsOn-page and off-page SEO audits address different elements of site designAny eCommerce website can...
"Every answer leads to a new question," was the theme of Google's recent Search On '21 presentation, in which the world's most popular search engine showcased real-life applications of its AI-driven search algorithm. And if you've been paying attention, you know that...
What is Content Optimization? For SEO, content optimization is the process of improving aspects of a page on your website to help it perform better on search engines. Common goals for page optimizations are: Improved keyword positionOrganic performanceOn-page...
It’s popping up in conversations with your marketers, and it’s running through your LinkedIn and Twitter feeds. You’ve heard about it time and time again, but what is it? Google Core Web Vitals and the Google Page Experience update are hot topics among marketers,...
SEO vs. SEM: Why It's Important I can remember a time, from before my work in Digital Marketing, when I first saw the acronym “SEM” and assumed someone had made a strange typo when trying to describe SEO. With only a basic understanding of SEO, adding another...
When creating the final draft for a new blog article, it’s important to dot your i’s and cross your t’s before publishing. Having a process for reviewing and finalizing blog content can help you save time and reduce errors. Use the following 18 steps from our blog...
404 –Not Found is an error message that many Internet users have most likely come across at least once during their Internet browsing history. Most likely this has come in the form of a 404 error page. But what exactly does it mean? 404 error is an HTTP status code...
What am I going to get from this article? You are going to get a head start on understanding SEO, what SEOs do, and why. This will give you insight into where things are going, what to avoid using a knowledge of search engines, and why SEO is what it is today. A lot...
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Although we’ve come to specialize in eCommerce and B2B SaaS, we work with clients from a variety of industries and customize solutions to those specific industry needs.