Key Takeaways Facebook Lookalike Audiences increase conversions by personalizing your marketingAn optimized Lookalike Audience must be sourced from the right customer dataThe steps required to create a Lookalike Audience on FacebookTips on how to optimize Facebook ad...
This case study, done in collaboration with Instacart, takes a look at the work Search Nurture has done for Jergens US with Instacart advertising. We're happy to share some fantastic results that exceeded the clients goals and help to show that Instacart is...
SEO vs. SEM: Why It's Important I can remember a time, from before my work in Digital Marketing, when I first saw the acronym “SEM” and assumed someone had made a strange typo when trying to describe SEO. With only a basic understanding of SEO, adding another...
Below you'll find an infographic covering the ins and outs of video ads for e-commerce and their best use cases. There is a priority chart for each platforms' ad types to give you a sense of how we prioritize the various options. Read the full blog post from...
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