Digital Advertising
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What Are Performance Max Campaigns?
Performance Max campaigns are a type of advertising campaign that Google Ads introduced in 2021. These campaigns are designed to optimize ad...
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YouTube Ad Types
Why Use YouTube Ads? YouTube ads are a form of online advertising that allows businesses to promote their products or services on the YouTube...
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All Our Favorite Super Bowl Ads Tackled Women’s Issues
The day after Super Bowl LVII, we weren’t talking about any of the plays. We weren’t talking about any of the players. And while the Super Bowl...
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How to Choose the Right Social Media Channel
If you are a business owner, you’re probably familiar with the increasing need to have a presence on social media. Now more than ever, social media...
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YouTube Advertising Best Practices
Video is solidly established as the most engaging form of marketing content. Have you incorporated it into your paid advertising strategy? This...
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How To Start Advertising On Instacart In 2023
If you sell your products in retailers that partner with Instacart, customers can buy those products via the Instacart platform. But can you...
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Facebook Lookalike Audiences: What They Are and How to Use Them
Key Takeaways Facebook Lookalike Audiences increase conversions by personalizing your marketingAn optimized Lookalike Audience must be sourced from...
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Jergens exceeds expectations with Instacart Ads
This case study, done in collaboration with Instacart, takes a look at the work Search Nurture has done for Jergens US with Instacart...
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SEO vs. SEM: Which is Right for You?
SEO vs. SEM: Why It's Important I can remember a time, from before my work in Digital Marketing, when I first saw the acronym “SEM” and...
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Video Ads for E-Commerce: Infographic
Below you'll find an infographic covering the ins and outs of video ads for e-commerce and their best use cases. There is a priority chart for each...
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Although we’ve come to specialize in eCommerce and B2B SaaS, we work with clients from a variety of industries and customize solutions to those specific industry needs.
