Category: PPC/Paid Media
How to Integrate SEO and PPC for Maximum Synergy
Search engine optimization (SEO) and pay-per-click advertising (PPC) are critical components of digital marketing. However, far too many businesses...
How to Choose the Right Social Media Channel
If you are a business owner, you’re probably familiar with the increasing need to have a presence on social media. Now more than ever, social media...
YouTube Advertising Best Practices
Video is solidly established as the most engaging form of marketing content. Have you incorporated it into your paid advertising strategy? This...
The Comprehensive Guide to Target.com Advertising 2023
The recent eCommerce explosion shows no signs of slowing. Target has emerged as a key brand, with its online sales revenue jumping significantly in...
Facebook Lookalike Audiences: What They Are and How to Use Them
Key Takeaways Facebook Lookalike Audiences increase conversions by personalizing your marketingAn optimized Lookalike Audience must be sourced from...
Ready for GA4? Start Collecting Data for Google Analytics 4
March 17, 2022 Update: Google announced that Universal Analytics will stop processing hits on July 1, 2023; Analytics 360 will stop processing hits...
Google Ads: Knowing When to Pause Your Keywords
You’ve created your campaign, waited for a couple of weeks to see how it does, and are ready to optimize it. Naturally, you want to see which...
Instacart Ad Types: Everything You Need to Know
Online grocery is an industry that, until very recently, seemed like some kind of beta test for something that would be popularized in the far...
What Are Responsive Search Ads?
Responsive Search Ads (RSAs) is the default Ad type in Google Ads. It was created by Google to maximize your Ads’ efficiency while saving you...
Grocery eCommerce: Why You Should Be Advertising on Instacart
In 2020, online grocery sales grew 54%, reaching a value of $95.82 billion. Retail investors expect that more than half of the US population will...
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