Category: PPC/Paid Media
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How to Integrate SEO and PPC for Maximum Synergy
Search engine optimization (SEO) and pay-per-click advertising (PPC) are critical components of digital marketing. However, far too many businesses...
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How to Choose the Right Social Media Channel
If you are a business owner, you’re probably familiar with the increasing need to have a presence on social media. Now more than ever, social media...
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YouTube Advertising Best Practices
Video is solidly established as the most engaging form of marketing content. Have you incorporated it into your paid advertising strategy? This...
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The Comprehensive Guide to Target.com Advertising 2023
The recent eCommerce explosion shows no signs of slowing. Target has emerged as a key brand, with its online sales revenue jumping significantly in...
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Facebook Lookalike Audiences: What They Are and How to Use Them
Key Takeaways Facebook Lookalike Audiences increase conversions by personalizing your marketingAn optimized Lookalike Audience must be sourced from...
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Ready for GA4? Start Collecting Data for Google Analytics 4
March 17, 2022 Update: Google announced that Universal Analytics will stop processing hits on July 1, 2023; Analytics 360 will stop processing hits...
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Google Ads: Knowing When to Pause Your Keywords
You’ve created your campaign, waited for a couple of weeks to see how it does, and are ready to optimize it. Naturally, you want to see which...
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Instacart Ad Types: Everything You Need to Know
Online grocery is an industry that, until very recently, seemed like some kind of beta test for something that would be popularized in the far...
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What Are Responsive Search Ads?
Responsive Search Ads (RSAs) is the default Ad type in Google Ads. It was created by Google to maximize your Ads’ efficiency while saving you...
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Grocery eCommerce: Why You Should Be Advertising on Instacart
In 2020, online grocery sales grew 54%, reaching a value of $95.82 billion. Retail investors expect that more than half of the US population will...
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