The recent eCommerce explosion shows no signs of slowing. Target has emerged as a key brand, with its online sales revenue jumping significantly in 2020 and 2021. That’s great news for Target and brands interested in learning how to advertise on Target.com. This...
Category: PPC/Paid Media
The Breakout Guide to Wayfair Advertising for 2022
Wayfair is an influential, fast-growing eCommerce platform. If you are interested in getting your brand and home goods products in front of a wide audience, it’s worth learning how to use Wayfair advertising. Get started by checking out our Wayfair advertising guide...
Facebook Lookalike Audiences: What They Are and How to Use Them
Key Takeaways Facebook Lookalike Audiences increase conversions by personalizing your marketingAn optimized Lookalike Audience must be sourced from the right customer dataThe steps required to create a Lookalike Audience on FacebookTips on how to optimize Facebook ad...
Ready for GA4? Start Collecting Data for Google Analytics 4
March 17, 2022 Update: Google announced that Universal Analytics will stop processing hits on July 1, 2023; Analytics 360 will stop processing hits on October 1, 2023. Before, it was unknown exactly when users would be forced to start using GA4. At Search Nurture, we...
Google Ads: Knowing When to Pause Your Keywords
You’ve created your campaign, waited for a couple of weeks to see how it does, and are ready to optimize it. Naturally, you want to see which keywords are performing best and which are costing you money without bringing in any sales. So, you open your Dashboard, raise...
Instacart Ad Types: Everything You Need to Know
Online grocery is an industry that, until very recently, seemed like some kind of beta test for something that would be popularized in the far future. However, when COVID-19 struck the world, thousands of people no longer felt safe going to get their groceries. That...
What Are Responsive Search Ads?
Responsive Search Ads (RSAs) is the default Ad type in Google Ads. It was created by Google to maximize your Ads’ efficiency while saving you precious time in both creating and testing your Ads. This form of Google Ads allows marketers and companies to create as many...
Grocery eCommerce: Why You Should Be Advertising on Instacart
In 2020, online grocery sales grew 54%, reaching a value of $95.82 billion. Retail investors expect that more than half of the US population will buy their groceries from the internet by 2022. Source: eMarketer At the center of this change, Instacart represents more...
Search Engine Marketing: Negative Keywords 101
“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” - Mark Twain When it comes to pay-per-click advertising, every keyword counts. So before launching your PPC campaign, you’ve probably done...
Instagram Advertising: The Guide to Instagram Reels
Interested in advertising with Instagram reels? Whether your audience is going to YouTube for longer-form content or snacking on bite-sized clips via Facebook and Instagram, video has become a dominant form of communication, no doubt. In fact, vlogging is...
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