Key Takeaways Facebook Lookalike Audiences increase conversions by personalizing your marketingAn optimized Lookalike Audience must be sourced from the right customer dataThe steps required to create a Lookalike Audience on FacebookTips on how to optimize Facebook ad...
Category: Facebook Ads
Most business owners wonder if they should allocate a marketing budget to Google Ads, Facebook ads, or both and why. Although the two platforms tend to be seen as competitors, the reality is that both channels should be used as part of a company’s digital marketing...
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