What Are Amazon Branded Terms? Branded Terms in Amazon are terms that include your brand name, whether that is only your brand name or used as an adjective for a product you are selling (“Goldbond” vs. “Goldbond lotion.”) When working with clients, strategizing to...
Key Takeaways: Since 2020, Walmart’s ad platform has been growing to keep pace with AmazonAmazon retains superior visibility while Walmart poses advantages for more well-known brandsCPC remains lower on Walmart even as its keyword targeting system lags behindBoth ad...
This case study, done in collaboration with Instacart, takes a look at the work Search Nurture has done for Jergens US with Instacart advertising. We're happy to share some fantastic results that exceeded the clients goals and help to show that Instacart is...
Online grocery is an industry that, until very recently, seemed like some kind of beta test for something that would be popularized in the far future. However, when COVID-19 struck the world, thousands of people no longer felt safe going to get their groceries. That...
In 2020, online grocery sales grew 54%, reaching a value of $95.82 billion. Retail investors expect that more than half of the US population will buy their groceries from the internet by 2022. Source: eMarketer At the center of this change, Instacart represents more...
During recent years, Instacart has emerged as a force of change in the eGrocery industry. For example, in 2020, Instacart generated $35 billion in sales, according to data collected by Business of Apps. In addition, Instacart’s 9.6 million active users represent...
During the COVID-19 pandemic, Instacart has emerged as a top online grocery service in North America, an industry that grew to almost $100 billion in 2020. And analysts do not predict any signs of slowing, as shown in data collected by Mercatus and Incisiv for...
It’s 2021, and if you aren’t advertising your products online, you’re already falling behind the curve. Online advertising provides you with a direct line of communication to customers across the globe. E-commerce giants like Amazon and Google both...
Below you'll find an infographic covering the ins and outs of video ads for e-commerce and their best use cases. There is a priority chart for each platforms' ad types to give you a sense of how we prioritize the various options. Read the full blog post from...
Increase Impressions Impressions measure the number of times Amazon shows shoppers your Ad, regardless of whether they clicked on it or not. It is one of the key metrics of Amazon Advertising and can be used to check at a glance how well an Ad is...
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Although we’ve come to specialize in eCommerce and B2B SaaS, we work with clients from a variety of industries and customize solutions to those specific industry needs.