In 2020, online grocery sales grew 54%, reaching a value of $95.82 billion. Retail investors expect that more than half of the US population will buy their groceries from the internet by 2022. Source: eMarketer At the center of this change, Instacart represents more...
During recent years, Instacart has emerged as a force of change in the eGrocery industry. For example, in 2020, Instacart generated $35 billion in sales, according to data collected by Business of Apps. In addition, Instacart’s 9.6 million active users represent a...
During the COVID-19 pandemic, Instacart has emerged as a top online grocery service in North America, an industry that grew to almost $100 billion in 2020. And analysts do not predict any signs of slowing, as shown in data collected by Mercatus and Incisiv for...
It’s 2021, and if you aren’t advertising your products online, you’re already falling behind the curve. Online advertising provides you with a direct line of communication to customers across the globe. E-commerce giants like Amazon and Google both...
Below you'll find an infographic covering the ins and outs of video ads for e-commerce and their best use cases. There is a priority chart for each platforms' ad types to give you a sense of how we prioritize the various options. Read the full blog post from...
Increase Impressions Impressions measure the number of times Amazon shows shoppers your Ad, regardless of whether they clicked on it or not. It is one of the key metrics of Amazon Advertising and can be used to check at a glance how well an Ad is...
Increase Amazon CTR Amazon Advertising offers advertisers the ability to promote products on the world’s largest online e-shop. Sponsored Ads let your product appear every time shoppers search for products related to yours, or whenever they visit a similar product....
Amazon PPC Metrics When creating a campaign with Amazon Advertising (formerly AMS), you need to ensure its profitability. To do so, you have to read and correctly interpret the data your campaigns are generating on a daily basis. You can determine the...
How to Calculate ACoS ACoS, or Average Cost of Sales, is probably the most important metric Amazon uses in Amazon Advertising (formerly AMS). ACoS is measured as a percentage showing you how much a sale costs you in advertising money: ACoS = $ Spent on...
What is ACoS? ACoS, or Average Cost of Sales, is a metric Amazon uses in Amazon Advertising (formerly AMS). ACoS is measured as a percentage showing you how much a sale costs you in advertising money: ACoS = Total $ Spent on Advertising / Total $ in Sales From...
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