Amazon Ads Explained
The Amazon Fly-Wheel
Growth on Amazon is based on many factors, including sales history, listing build-out, copy, and reviews. As one grows, the rest follow suit.
The Amazon fly-wheel demonstrates how products gain notoriety through customer involvement. The influx of ads to the wheel increases traffic, a catalyst for growth, in turn leading to bigger purchase orders.
If you’re not winning the fly-wheel, who is?
Amazon Ad Types
Depending on your business goals we use the following ad placements individually or as a combination to ensure your products connect with your ideas target audience.
Sponsored Product Ads
These self-service, cost-per-click ads for individual product listings appear in shopping results and on product detail pages.
Sponsored Brand Ads
These self-service, cost-per-click ads for brands appear in shopping results and feature a custom headline, brand logo, and multiple products.
Product Display Ads
These self-service, cost-per-click display ads use automatically generated ad creatives and are targeted to audiences that are created based on relevant Amazon shopping interests.
