Amazon Ads Explained
The Amazon Fly-Wheel
Growth on Amazon is based on many factors, including sales history, listing build-out, copy, and reviews. As one grows, the rest follow suit.
The Amazon fly-wheel demonstrates how products gain notoriety through customer involvement. The influx of ads to the wheel increases traffic, a catalyst for growth, in turn leading to bigger purchase orders.
If you’re not winning the fly-wheel, who is?