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Amazon Advertising: The Importance of Branded Terms
What Are Amazon Branded Terms? Branded Terms in Amazon are terms that include your brand name, whether that is only your brand name or used as an adjective for a product you are selling (“Goldbond” vs. “Goldbond lotion.”) When working with clients, strategizing to spend on branded terms can be a complex topic. Most new …
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Amazon vs Walmart: The Comparison for Paid Advertising
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Hi there! I'm Lindsay, the Business Development Manager at Search Nurture. I speak to a lot of different business owners, VPs, brand managers and marketing managers. Some know they need to be more competitive in their market but just don't have the knowledge. Some have the knowledge but lack the support to implement everything they need to do. Some just need to get some clarity and guidance on their digital strategy moving forward.
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