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Words of industry wisdom, from our team to yours.

Amazon Advertising

Amazon SEO Listing optimization

Kristina Zagame

Sep 26, 2023

Amazon Prime Day 2023: A Seller’s Guide for SEO Listing Optimizations

Amazon’s July Prime Day event was the biggest in history, allowing some small businesses to 18x their sales in a...

Amazon Advertising

Kristina Zagame

Sep 26, 2023

Amazon Prime Day 2023: A Seller’s Guide for Advertising

Amazon Prime Day is not just an ordinary sales event; it's a retail juggernaut that offers sellers a unique...

Amazon Advertising

Kristina Zagame

Sep 26, 2023

Amazon Prime Day 2023: A Seller’s Guide For Deal and Offer Strategies

What’s better than Prime Day? Prime Days—plural. Amazon announced that it’s hosting a second Prime Day event this year...

Amazon Advertising

Lizzie Drury

Jul 07, 2023

Best Practices for Images & Video on Amazon

With limited creative options when selling on Amazon, it is essential to capitalize where possible. Utilizing image...

Digital Advertising

Peter Traña

Jul 07, 2023

From Broad to Specific: 10 Targeting Mistakes to Avoid in Digital Advertising

Long gone are the days when you advertised and needed to set a budget solely for a billboard, magazine, or physical...

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6 Essential Personalization Steps to Delivering Targeted Marketing Campaigns

You finally have more than $500,000 as your marketing budget, and now you have to decide if you...

Jun 21, 2023

How Beauty Brands Can Use AI to Enhance Google Ads

In today’s ever-changing world of beauty advertising, beauty brands need to constantly innovate to...

Jun 14, 2023

Writing Google Ad Copy

Writing compelling ad copy is important to communicate the brand's purpose and offerings to...

Jun 13, 2023

Benefits of Netflix Ads

The era of Netflix advertising is finally here! Netflix boasts approximately 230.7 million...

Jun 13, 2023

YouTube Ads: Metrics & KPIs

YouTube can help brands achieve a range of marketing goals, but ensuring that you are measuring...

Jun 02, 2023

Google & YouTube Audiences

Google and YouTube are two of the most trafficked websites by users in the United States,...

Jun 02, 2023

Amazon DSP for a Non-Endemic Advertiser

Amazon DSP (Demand Side Platform) is a powerful advertising solution that enables advertisers to...

Jun 01, 2023

Amazon Prime Day 101

Amazon has become one of the world's largest and most successful e-commerce platforms. A major...

May 23, 2023

How to Write Effective and Optimized YouTube Descriptions

It’s no secret that YouTube has an enormous online presence. The site has garnered over 80 billion...

Mar 27, 2023

The Most Searched Questions about SEO

One of the reasons we love SEO is because it gives you an inside look at the human condition. At...

Mar 27, 2023

The Complete Guide to International SEO Keyword Research

In a global economy, reaching every corner of the world can boost your presence. One challenging...

Mar 27, 2023

performance max campaign graphic

What Are Performance Max Campaigns?

Performance Max campaigns are a type of advertising campaign that Google Ads introduced in 2021....

Feb 23, 2023