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Inside knowledge from our experts

Words of industry wisdom, from our team to yours.

Digital Advertising, Ecommerce, Google Ads, PPC/Paid Media

performance max campaign graphic

Alison Blick

Feb 23, 2023

What Are Performance Max Campaigns?

Performance Max campaigns are a type of advertising campaign that Google Ads introduced in 2021. These campaigns are...

Digital Advertising, YouTube

Alison Blick

Feb 16, 2023

YouTube Ad Types

Why Use YouTube Ads? YouTube ads are a form of online advertising that allows businesses to promote their products or...

International, SEO

Freddy Hunt

Feb 16, 2023

International SEO: Benefits and Best Practices 2023

What Exactly is International SEO? International SEO is a specialized form of search engine optimization (SEO) that...

Digital Advertising

super bowl rihanna fenty

Freddy Hunt

Feb 13, 2023

All Our Favorite Super Bowl Ads Tackled Women’s Issues

The day after Super Bowl LVII, we weren’t talking about any of the plays. We weren’t talking about any of the players....

Organic Social Media, Paid Social Media

Gabriela Nunez

Jan 17, 2023

Combining the Power of Paid and Organic Social Media Part 2

Integrating Paid and Organic Social Media Strategies Our previous blog discussed organic and paid social media...

Combining the Power of Paid and Organic Social Media Part 1

Differences between Organic and Paid Social You might be tempted to think of social media...

Jan 13, 2023

Type of Amazon Ads: The Complete Guide for Your Business

Did you know that Amazon had more than 3 billion visits every month in 2020 alone? Amazon's...

Jan 12, 2023

How to Integrate SEO and PPC for Maximum Synergy

Search engine optimization (SEO) and pay-per-click advertising (PPC) are critical components of...

Dec 15, 2022

T5 2022: Trends & Takeaways from Record-Breaking Shopping Holiday

What U.S. consumers know as the shopping extravaganza that begins with Thanksgiving and ends with...

Dec 02, 2022

Review Schema: The Quick SEO Win You Can’t Ignore

When conducting a competitor analysis, make sure you actually look at the search engine results...

Nov 01, 2022

need help choosing which social media platform to advertise on

How to Choose the Right Social Media Channel

If you are a business owner, you’re probably familiar with the increasing need to have a presence...

Oct 07, 2022

YouTube Advertising Best Practices

Video is solidly established as the most engaging form of marketing content. Have you incorporated...

Oct 03, 2022

What Is Google’s Helpful Content Update?

As the name implies, the goal of Google’s Helpful Content Update is to ensure that the content...

Oct 03, 2022

How To Start Advertising On Instacart In 2023

If you sell your products in retailers that partner with Instacart, customers can buy those...

Jul 06, 2022

How To Start Advertising On Walmart In 2023

Savvy marketers are eying Walmart.com as a way to diversify their online advertising strategy...

Jun 29, 2022

How to Improve SEO on Amazon (with Learnings from AMZ Ads)

The competition in Amazon’s marketplace is fierce. More than 12 million products are listed for...

Jun 07, 2022

Is SEO Important for B2B?

If you’ve been searching for SEO tips online, you’ve likely seen that much of the conversation...

May 25, 2022