Kroger Advertising Service
What our clients are saying
We’re a small company, but they don’t treat us like a small company. Their team treats us like we're their biggest customer. We matter to them.
Jim Paschal | Owner | eCreamery
Kroger Ads Services
Kroger Precision Marketing (KPM) was launched by Kroger in partnership with 84.51° to offer a retail media advertising solution. Through KPM, advertisers have access to tools and 1st-party data that allows them to precisely target the right audiences.
The KPM platform is delivered via PromoteIQ, a self-service dashboard for the Kroger Advertising Service. Sellers may use this dashboard to access Kroger’s digital advertising inventory.
KPM even extends its reach to in-store purchases using its ability to track purchases thanks to the company’s various free and premium rewards programs.
The Benefits of Using Kroger Precision Marketing
Kroger is a national grocery brand with a major digital presence and brick-and-mortar stores across the United States. In addition to its over 3,000 Kroger grocery stores, the company owns Ralph’s, King Soupers, Fred Meyer, Harris Teeter, and several other regional outlets. The company’s sales have exceeded $137 Billion. In 2021, total sales were up by 3B compared to the previous year’s numbers. Similar growth is projected for 2022.
Currently, the company is third to only Walmart and Amazon when it comes to online market share in the grocery and personal care markets. Among brick-and-mortar outlets, Kroger and its other retail grocery stores sell more consumer packaged goods than all other grocery retailers except for Walmart.
Additionally, most published figures don’t include current or projected revenue from Costco, a Kroger subsidiary.
Because Kroger pivoted its business model to focus on digital and grocery delivery during the pandemic, it was able to achieve record profits during that time. Now, thanks to its continued commitment to investing in digital, it is projected to exceed market expectations in 2022 as well.
How Our Kroger Advertising Campaigns Work
Search Nurture will work with your brand to develop a detailed advertising strategy that will allow you to maximize your presence on Kroger’s digital platform. We provide more than ten years of experience managing retail ad campaigns and the technical resources you need to achieve the best possible ROI for your marketing spend.
Our record of success in creating and managing retail ad strategies is clear. The Search Nurture team will work with you to understand your needs and goals, then assist you with developing a Kroger Advertising Strategy.
We’ll also provide you with ongoing support along with access to the tools you need to manage your campaigns. Our thoughtful analysis will provide you with insights that allow for ongoing post-campaign refactoring that allows you to make strategic adjustments to ensure ongoing success.
What Do Kroger Ads Look Like?
Advertisers using KPM have access to multiple ad formats on various platforms. Brands may select display ads, video, digital coupons, homepage placement, and email ads to reach a precisely targeted audience. There are also brand shops, which are specialized landing pages, and boosted products to attract even more attention on Kroger’s digital properties. App users may be reached via push notifications. Finally, Native ads can be implemented to reach potential customers off-site.
KPM also has social media ad options, and a powerful influencer outreach program.
Regardless of format, all ads can be made even more compelling with KPM design and production services.
How Our Kroger Advertising Strategy Can Grow Your Brand
Thanks to the customer-driven approach to marketing at the center of the Kroger Precision Marketing product, brands are better matched to households that are more likely to engage with their ads. Your brand is provided with a custom audience that is created using 1st party consumer data. That means fewer wasted impressions and better attribution.
The benefits of KPM are clear, but this doesn’t solve all of the challenges that brands face when building retail advertising strategies, managing those strategies, and ensuring they achieve their desired return on advertising spend (ROAS).
Consider other platforms like Walmart or Target on which you may be advertising and selling your products. Many advertisers find it overwhelming to manage campaigns using multiple dashboards for various retailers.
Search Nurture can help with all of these points of friction. First, our skilled team of retail advertising and marketing professionals can help you create a Kroger advertising strategy that helps you meet your goals and ensures your ads connect with the right audience.
SEARCH NURTURE SPOTLIGHT
"Utilizing Amazon’s advertising platform is paramount to increasing your organic ranking on the ever-growing Amazon Marketplace; and Amazon allows you to build an advertising strategy as unique as your business with an abundance of ad type options!"
Lauren Hart | Retail Ads Account Manager | Search Nurture
Common Retail Ads Questions
What is the best retail platform for our brand?
Can I pick and choose where my brand appears?
Yes, since most retail platforms are PPC (Pay-Per-Click), you get a tremendous amount of control over where your brand appears. For example, if you wanted to try to appear near competitor’s products, you could target your ads to appear for users who type in your competitor’s name. You could also use a different type of ad to have your product appear on the product page of a competitor’s product.
How do you target my audience with retail ads?
Targeting your audience on retail ads requires in-depth search term research. The goal with retail advertising is to serve your ad to a customer who is actively searching for your product. So, researching, optimizing and reporting on search term performance is the best way to figure out which search terms your audience is using to find your product.
Your Industry, Our Specialty
Watch your sales surge with our tried-and-tested strategies for your niche. Custom-built around your unique goals to fast-track your growth and sustain it.
Don't see your industry?
Although we’ve come to specialize in eCommerce and B2B SaaS, we work with clients from a variety of industries and customize solutions to those specific industry needs.
Executed by a digital marketing expert who has done it before, speaks your language, and knows your industry inside out.
Our service level promise to you:
Organized weekly or bi-weekly to keep you fully informed, up-to-date and on budget as we scale your campaigns and grow your business
Delivered bi-weekly with live, 24/7 custom dashboards to easily and confidently track your campaign’s upwards progress by the minute
Guaranteed 24-hour email response times, with full Asana project access and direct Slack communication channels for transparency and trust