Retail Ads

Wayfair Advertising

Tap into Wayfair advertising to access its vast market of 20+ million active customers and 10+ million social media followers. Enjoy unparalleled brand exposure within Wayfair’s wide range of popular home furnishings.

Bring Your Product to Millions of People

Brands that take advantage of Wayfair advertising tools have seen success rates as high as 715% more product views and 520% more orders.

111.4 M

Monthly page visits

24 M

Active buyers in 2022


Average order value

600 K

Total mobile app downloads

Inside Wayfair Advertising

Leverage Wayfair advertising tools to showcase your products on Wayfair’s website, app, and social media accounts. Place your display ads in strategic spots to reach your target audience and generate traffic to your product page. You can also run retargeting ads to remind potential customers about products they’ve viewed on Wayfair but haven’t purchased yet.
With Wayfair Sponsored Products, sellers can promote their products in search results, bidding on keywords related to your products to increase visibility and drive more sales.

Another popular tool is Brand Builder Pages, which are essentially customizable microsites within Wayfair’s website. These pages allow you to tell a story about your brand and showcase a curated selection of your products. They also include social media integrations, making it easier for customers to share and engage with your brand.

Your Business Needs a Wayfair Advertising Agency

If you’re in the business of selling furniture, home goods, lighting, or anything else that aligns with Wayfair, you need to leverage these advertising tools. By partnering with Wayfair marketing experts, you can achieve significant results with minimal effort on your part, witnessing your business skyrocket beyond expectations.

To make your products stand out amidst the hundreds of brands already leveraging Wayfair advertising, you must devise a robust marketing strategy. This includes optimizing keywords, enhancing structure, maintaining cohesive branding, and ensuring optimal design, among other aspects. Feeling overwhelmed? Let Search Nurture handle the hard stuff for you.

Wayfair advertising with Search Nurture

Search nurture team photo

Increased revenue and expert Wayfair Advertising Strategy

We have 10+ years of experience running and growing eCommerce and retail campaigns, including tailored Wayfair ads. Work with Search Nurture to gain direct access to a professional team of retail experts who can scale your Wayfair campaign and bring you faster results with a reliable ROI.

Efficient performance with our proprietary technology

With custom dashboards and top-notch software, campaign planning, creation, and scaling Wayfair ads becomes a breeze. Our streamlined approach allows us to maximize your return on investment in significantly less time while efficiently optimizing ad spend across multiple platforms.

Amplified ROI with transparent reporting

You’ll never have to guess how your ads are performing. We built a live reporting platform so we can easily share the status and ROI of your Wayfair marketing efforts. Watch your campaign performance in real time with simple, interactive dashboards available to you 24/7.

Elevate Your Returns

You’ll never have to guess how your ads are performing. We built a live reporting platform so we can easily share the status and ROI of your Wayfair marketing efforts. Watch your campaign performance in real time with simple, interactive dashboards available to you 24/7.

Understanding and guidance with our white-glove support

The foundation of Search Nurture is rooted in education.

Our goal is to inspire and empower you by sharing our expert knowledge. We’re always happy to provide guidance and help you gain more clarity and understanding of the marketing world. Our clients are why we’re in business, and we want you to feel fully informed and supported at all times.

Are you ready to start your Wayfair advertising journey?

What do Wayfair ads look like?

Wayfair has three types of placements available: Standard Display Ads, Native Display Ads, and Sponsored Product Ads.

Standard and Native Display Ads place your products in key areas of the site during a customer’s journey with hero banners, side columns, and sections between products.

Sponsored Product Ads allow you to place your product in product categories, blending in organically throughout the selection list without intruding on a customer’s journey.

What our clients are saying

We’re a small company, but they don’t treat us like a small company. Their team treats us like we're their biggest customer. We matter to them.
Jim Paschal | Owner | eCreamery

Our Promise To You:

Informative meetings

Organized weekly or bi-weekly to keep you fully informed, up-to-date and on budget as we scale your campaigns and grow your business

Clear reports

Delivered bi-weekly with live, 24/7 custom dashboards to easily and confidently track your campaign’s upwards progress by the minute

Fast communication

Guaranteed 24-hour email response times, with full Asana project access and direct Slack communication channels for transparency and trust

Real empowerment

We promise to ensure you understand, at all times, what we’re doing and why, empowering and sharpening your team with our marketing experience

Take your advertising campaign to the next level!

home depot ad


Their communication with people stands out. I get along with them as colleagues and view them as part of our team.
Sean Johnson | Brand Builder | John Frieda

Wayfair Advertising FAQ

Can you run ads on Wayfair?

Yes, it is possible to run ads on Wayfair. As an e-commerce platform, Wayfair offers various advertising options for businesses to promote their products and services. These include display ads, sponsored product listings, and paid search ads. Businesses can also use the Wayfair Sponsored Products program to target specific audiences and increase brand visibility on the platform.

How do I increase sales on Wayfair?

To increase sales on Wayfair, businesses can leverage the various advertising options offered by the platform. This includes creating engaging and eye-catching display ads to attract potential customers. Utilizing sponsored product listings can help businesses target specific audiences and improve their visibility on Wayfair’s website. And lastly, you must optimize product listings with high-quality images and detailed descriptions. We recommend partnering with a Wayfair advertising agency who knows how to do these things well, so you can sit back, relax, and watch your sales soar.

Are there any requirements to advertise on Wayfair?

Yes, there are certain requirements that businesses need to fulfill in order to advertise on Wayfair. These include having a valid business license and tax identification number, maintaining an active website or online store, and offering high-quality products that meet Wayfair’s standards. Additionally, businesses must comply with Wayfair’s advertising policies and guidelines to ensure their ads are appropriate and effective.

Why should I partner with Search Nurture for Wayfair marketing?

Search Nurture has extensive experience in creating successful campaigns on Wayfair. We know the platform’s algorithms and targeting capabilities, and are eager to help you optimize your ad strategies to reach your target audience effectively.

Your Industry, Our Specialty

Watch your sales surge with our tried-and-tested strategies for your niche. Custom-built around your unique goals to fast-track your growth and sustain it.



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B2B SaaS


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Don't see your industry?

Although we’ve come to specialize in eCommerce and B2B SaaS, we work with clients from various industries and customize solutions to those specific industry needs.

Your campaign executed by a digital marketing expert who has done it before, speaks your language, and knows your industry inside out.