Profit-producing SEO for B2B SaaS businesses

Delivering client-centered SEO campaigns based on your B2B SaaS goals, helping you increase retention, improve lead quality, and enhance your market authority.

At Search Nurture, we offer B2B SEO services that deliver exactly that, using a tried-and-tested framework based on four key pillars:

  • Link Optimization
  • Content Strategy
  • Content Creation
  • Technical SEO

B2B SEO Services

For B2B SaaS companies, we know subscriptions and retention rates are the most important markers when measuring business success.

If you’re an emerging B2B SaaS business, increasing brand awareness and market authority through organic search is equally crucial for reliable growth and happy customers.

There are many ways to retain and increase your user base while strengthening your brand’s reputation. However, a strong SEO strategy can be one of the most effective marketing solutions.
By investing in a user-focused, value-packed SEO action plan, B2B SaaS companies can build themselves a long-term, sustainable and cost-effective asset that works.

The benefits?

Increased sales and repeat purchases

Higher lead quality

Greater brand reputation

Enhanced customer satisfaction

Your B2B SaaS Advantage

As an SEO-first agency, we understand that B2B SEO marketing differs from B2C. Getting your strategy and executing it right requires a deep understanding of your B2B SaaS business, market, objectives, and customer behavior. Finding an SEO agency for B2B SaaS doesn’t have to be complicated.

At Search Nurture, we take a holistic view when creating an SEO strategy around your business needs, ensuring you understand what we’re doing and why at every step.

What our clients are saying

With Search Nurture’s work, our sessions have gone up 55% quarter over quarter (Q/Q). In addition, over 170 of our keywords have improved rankings and our ROI is far above what we thought we could accomplish in a short amount of time.
Lexy Johnson | CMO | OneView


Start everything on the right foot. We begin with a deep dive into your business, market, customer base, and overall objectives. Then, we take our time to carefully understand the intricacies of your business and use this to inform every element of your custom SEO strategy.

Competitor Research

Serve your customers superior content that outranks your competitors in competitive B2B search terms. Our unique content gap analysis process uncovers the keywords and pages that are your competitors’ key traffic drivers and lays out the action items that will make a real difference to your bottom line.

Strategy Refinement

We constantly hone your SEO to ensure you’re producing high-value, informative content your target audience is looking for. Alongside efficient technical SEO optimizations and learnings from any B2B paid media campaigns you might be running, our regular refinements elevate your B2B SaaS business to new heights.

Technical SEO Audit

Identify low-hanging fruit and capitalize on quick SEO wins that will help improve your site rank and get you seen by your target businesses. Our comprehensive technical website audit analyzes nearly 100 technical benchmarks and performance markers to ensure your B2B site is set up for success with our personalized SEO strategies.

Content Development

Leverage a robust and custom-built content plan that speaks to your ideal business customers at every point of your conversion funnel and drives them to your site. We identify the questions you need to answer to position you as an authority in your industry and strengthen your market credibility.

Content Audit

Review what B2B content has worked for your business so far, and establish a plan that outlines future content opportunities that will appeal to your business customers. With our step-by-step process, we identify the common threads between every successful and unsuccessful piece of business-orientated content you’ve written to ensure it’s of the highest level.

Analytics and Reporting

Stay up to date and know you’re in safe hands with transparent monthly reporting, custom live dashboards, and detailed QBRs (Quarterly Business Reports).


At Search Nurture, we drive great results by genuinely becoming an extension of your team to deeply understand your business and customer needs, enabling us to create a holistic strategy that not only brings new customers to your site but also converts and builds loyalty.
Dan Ha | Sr. Growth Advisor | Search Nurture

SEO for B2B SaaS Companies

Over the years, we’ve helped a number of B2B SaaS businesses like yours take full advantage of SEO to scale their company.

Overlaid with honest communication and effective goal-setting, we’ve cultivated a reputation for producing evergreen, practitioner-level content that our client’s business audiences love and trust.

Remember, achieving profitable ROIs and higher retention rates with SEO for SaaS companies doesn’t happen overnight.

We’re proud to have developed close relationships with our clients, and we never make a promise we can’t keep.

How We Get You To The Top:

Focusing on mid-funnel and bottom-funnel keywords that convert at a higher rate

Verifying high-conversion keywords by cross-referencing Google Ads data, when available

Deploying conversion rate optimization (CRO) on qualified traffic to convert as many users as possible

Ready to transform your SEO into a reliable, profit-producing asset for your business?

Schedule a strategy call with one of our SEO experts today to discuss your personal eCommerce SEO audit.

SEO for B2B Lead Generation

There are many options when considering SEO for B2B lead generation and content marketing. However, it pays to be diligent in your search.

We’re here to help and make your life easier with SEO solutions that make sense.

Since our beginnings, Search Nurture has repeatedly delivered results for B2B SaaS clients, and we’d love to do the same for you so you can enjoy:

  • Higher lead quality and retention rates
  • Greater brand reputation
  • More business sales

Common SEO Questions

Can you help me find out what we're doing wrong with SEO?

Absolutely! We provide a free audit of your website to uncover any critical errors and take a look at content opportunities based on your marketing goals.

Can you do an audit on our previous results with an agency?

Yes! We have a comprehensive audit checklist that will likely cover anything a previous agency has looked at. We’ll cross-reference with this previous work as well to ensure that nothing is missed. Our report not only provides the opportunities identified, but also information about what caused it, how to fix it, and how to prevent it.

How long does it take to see results?

It depends on the optimization opportunity. The fastest results are usually from page optimizations or technical errors where Google just needs to recrawl the page. We can expedite this with a manual crawl request where results can be instant, seeing rankings improving immediately. For new pieces of content, this will also depend on many factors such as existing topical and domain authority. If you have strong rankings and authority for a topic, a new page in this same space can see top 10 rankings in the first month. If not, it will take time to build this trust with Google and earn the backlinks required to rank. This usually takes 4-6 months depending on how competitive the niche is and if link building is involved.

Our service level promise to you:

Informative meetings

Organized weekly or bi-weekly to keep you fully informed, up-to-date and on budget as we scale your campaigns and grow your business

Clear reports

Delivered bi-weekly with live, 24/7 custom dashboards to easily and confidently track your campaign’s upwards progress by the minute

Fast communication

Guaranteed 24-hour email response times, with full Asana project access and direct Slack communication channels for transparency and trust

Real empowerment

We promise to ensure you understand, at all times, what we’re doing and why, empowering and sharpening your team with our marketing experience

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