SERVICES

Paid Search Services

Get the best results and incredible returns for the targeted traffic you’re buying.

WHAT OUR CLIENTS ARE SAYING

We have developed a great relationship with Search Nurture, and throughout our time with them, the team has worked really hard on improving their methodologies, processes, and aligning their expertise with our needs.
Juan Ortega | Digital Marketing Officer | Prey

Industry Specific PPC

We tailor our approach to your industries specific needs. Watch your impressions burst with our tried-and-tested strategies for your niche.

PPC for eCommerce

 

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PPC for B2B SaaS

 

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Don’t see your industry?

Although we’ve come to specialize in eCommerce and B2B SaaS, we work with clients from a variety of industries and customize solutions to those specific industry needs.

Executed by a paid media expert who has done it before, speaks your language, and knows your industry inside out.

Your Challenge

You’re doing Paid Media but you need to take it up to the next level
You’ve tried Paid Media but wasted a lot of ad spend without much return
You know you need to do Paid Media, but don’t know which platform is best to advertise on

SEARCH NURTURE SPOTLIGHT

The search landscape is constantly changing. At Search Nurture, we are dedicated to staying ahead of those trends and utilizing them to put your brand in the best position to succeed.
Alison Blick | Paid Media Account Manager | Search Nurture

Our solution

Personalized, channel-specific strategy built to perform
Expert, human implementation with comprehensive tech tools
Simple, clear reporting to easily measure your success

The specifics

Paid Social and Search solutions that stop, intrigue, and convert your audience

SEARCH NURTURE SPOTLIGHT

The trick to profitable paid campaigns is finding your brand’s unique formula. Before we spend a dollar, we develop a strategy around your specific product or service.
Christian Cabrera | SEM Account Manager | Search Nurture

Facebook

In a vast sea of 2 billion active users, reach your specific target audience effectively on the world’s biggest social network. We determine the exact psychographic markers of your ideal customer and speak to them with laser-targeted campaigns designed to increase sales and brand following on Facebook.

Pinterest

Meet your inspired and highly creative customers in their digital home of Pinterest and increase the amount of relevant traffic to your site. Appeal to this passionate audience and capture a new market segment with our innovative approaches.

Instagram

Drive highly engaged traffic to your site with innovative and creative campaigns that stop Instagram scrollers dead in their tracks. Our strategies reveal your business to enthusiasts in your niche who will quickly grow to love your brand and increase your customer’s overall lifetime value.

Twitter

Join the conversation on Twitter to get your brand heard and seen by the masses you want to attract. Benefit from our expertise as we craft campaigns specifically designed to cut through the daily feed noise and make an impact.

Linkedin

Bolster your professional reach and credibility with clean, compelling campaigns that integrate seamlessly into LinkedIn’s business ecosystem. We advertise and connect your business to other professionals with data.

 

YouTube

YouTube is the most widely used online platform amongst U.S. adults, according to a 2021 Pew Research study. Its precise targeting capabilities and diverse ad formats make YouTube an excellent choice for advertisers wanting to hit their target audience with a contextually relevant message.

Google Ads

Get to the top of the 5b+ daily search mountain everyone wants to summit. Effective keyword research, combined with the comprehensive bid strategies we employ, allows high-intent searchers to easily discover your brand on Google and purchase with ease.

Microsoft Advertising

Capitalize on a less competitive search environment and capture regular Microsoft searchers with ads on Microsoft’s properties. We build out a robust strategy to identify ROI-efficient search terms that effectively balances search volume with ranking difficulty.

Yahoo! Gemini Ads

Make the most of Yahoo’s 1b+ combined monthly active users, and position your business amongst brand-safe, premium content that drives quality traffic. We bring together our technology and platform expertise to add another channel into the mix and surpass your marketing goals.

WHAT OUR CLIENTS ARE SAYING

We’re extremely happy with what Search Nurture has done with our business. We’ve experienced double-digit growth year over year.

Tara Headrick | eCommerce Director | Pillow Perfect

The people we help

Brand Managers who want to expand their paid strategy but don’t have the internal capacity
CEOs who want to break into new markets and increase sales to hit long-term revenue targets
CMOs who have been left feeling underwhelmed by the results of a previous agency

Common Paid Search Services Questions

What can I expect from my campaign in the first 60 days?

In the first 30-60 days we will work to get everything up and running. Ensure that your ads are showing in competitive spots in search results, review traffic quality, and ensure tracking is set up properly. We will begin to optimize the campaigns and work towards driving valuable actions from the traffic we generated.

What monthly ad spend do you recommend?

Monthly ad spend will depend on your industry, the locations you are targeting (local, nationwide or worldwide) and how competitive your market is. A useful rule of thumb is aiming to get at least 10 clicks per day in order to gather enough data to make educated optimizations. Using Google Ads Keyword Planner, find the most relevant keywords to your business, multiply its Avg. CPC by 10, then by 30.4 (average days per month) and that will you give you the minimum monthly budget. The larger the budget allocated, the more data you can gather and the shorter the learning phase will need to be.

How do you find my ideal audience?

If you have been running Google Ads before and have Google Analytics installed we can identify which geo, demographics, affinity categories and in-market segments are the ones generating you the most business. If you are starting from scratch, the best approach will be to identify your buying persona and target them by creating search campaigns with the most relevant keywords and ad copy addressing their needs or solution to their problem. Once we have gathered enough data, we can take a look a Google Analytics and adjust our targeting to the best performing audiences.

Our service level promise to you:

Informative meetings

Organized weekly or bi-weekly to keep you fully informed, up-to-date and on budget as we scale your campaigns and grow your business

Clear reports

Delivered bi-weekly with live, 24/7 custom dashboards to easily and confidently track your campaign’s upwards progress by the minute

Fast communication

Guaranteed 24-hour email response times, with full Asana project access and direct Slack communication channels for transparency and trust

Real empowerment

We promise to ensure you understand, at all times, what we’re doing and why, empowering and sharpening your team with our marketing experience

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