Amazon’s July Prime Day event was the biggest in history, allowing some small businesses to 18x their sales in a single day. If your Amazon business didn’t see the same success, don’t worry — you now get a second chance in 2023.
The mega-retailer announced a second Prime Day event on October 10 and 11, 2023. To best prepare for Amazon’s Prime Big Deal Days this October, you’ll want to make sure you’ve flushed out a strategy for deals and offerings on Amazon and have appropriately optimized your product pages. This guide will explore strategies to enhance SEO listing optimizations, ensuring that your products shine on Prime Day.
How to Optimize Your Amazon Product Pages
It’s crucial to optimize your Amazon product pages for SEO. According to Adobe, paid search is still retailers’ biggest sales driver during big cyber holidays.
SEO Copywriting
The foundation of a well-optimized product listing on Amazon starts with SEO copywriting. Your page should include:
- A product title.
- Bullet points (at least five).
- A product description.
- Back-end search terms.
All should contain relevant keywords that shoppers will likely search for. Conduct thorough keyword research to identify the most valuable terms for your products and incorporate them naturally into your copy. Remember that while keywords are crucial, your copy should be informative and persuasive, helping customers make informed purchasing decisions.
Include Creative Assets
While SEO is a powerful and essential tool, creative assets are crucial to land conversion. Your product pages should include:
- High-quality product images.
- Videos to showcase the product (unboxing, how to use it, influencer recommendation, etc.).
- Infographics with greater detail on product features.
- Creative and compelling copy that highlights your product and brand story.
You can even revamp your listing by creating assets based on Prime Day seasonality. For example, you could start showcasing holiday themes for October Prime Day. If you have several creative content ideas, try both out using A/B testing on Amazon or a third-party site like PickFu.
How to Optimize Your Amazon Storefront
Creating an Amazon Brand Store allows you to establish your brand’s identity and connect with customers on a deeper level. It’s best to optimize your Amazon business page to bring more customers to your products.
Brand Story Page
The Brand Story Page is a key element for SEO optimization within your Brand Store. Craft a compelling brand story that resonates with your target audience and includes relevant keywords. This page is a powerful SEO asset, helping your brand and products rank higher in search results.
Prime ASIN Push Page
Every product on the site (except for books) has an Amazon Standard Identification Number (ASIN). The ASIN is a unique 10-digit code assigned when you create a new product on the site.
Your Prime ASIN Push Page is another critical component of your Brand Store that can significantly impact your October Prime Day performance. You’ll want to highlight your best-selling or most relevant ASINs on this page — these are the products you want to push to the forefront during Prime Day. Use SEO-optimized content to describe and showcase these items. Then, make it easy for customers to navigate to the product detail pages with a single click. By strategically promoting your top products, you increase the likelihood of boosting your sales and rankings during the event.
Final Thoughts on Amazon Prime Day SEO Optimizations
As you prepare for Amazon’s October Prime Day, don’t overlook the importance of SEO listing optimizations. Your product detail pages and Brand Store are powerful tools for increasing your visibility and attracting more customers. Incorporating SEO copywriting techniques and enhancing your creative assets can improve your search rankings and drive more traffic to your listings and your Brand Store.
Do you need help optimizing your content or placing Amazon ads? Search Nurture has unique access to Amazon’s API and a full-time Amazon Rep to help your campaigns reach new heights. Let’s make this your most successful Prime Day yet.
