Blog

Benefits of Netflix Ads

Published on: June 13, 2023

The era of Netflix advertising is finally here! Netflix boasts approximately 230.7 million subscribers as of 2023, and it is expected to reach 500 million subscribers with the launch of an ad-supported tier in late 2022. This makes Netflix an ideal candidate for advertisers of all sizes and budgets to reach consumers on various different screen types. 

Benefits of Netflix Ads

While Netflix increasing prices, cracking down on password sharing, and introducing ads to the platform in an effort to increase profits might upset some, it still serves as an excellent opportunity for advertisers. 

Reach

The sheer number of users makes it a channel worth paying attention to. The amount of users who are able to be reached ensures a diverse audience. 

Targeting

Netflix has access to lots of user insights, including viewing history, preferences, and various demographics. Advertisers are able to use this information to create highly targeted ads that are more likely to be relevant, thus being more likely to be effective. 

Engagement

Netflix users tend to be a highly engaged audience in the content they are watching, meaning they may be more receptive to ads integrated within the platform.

Premium Placements

Ads on Netflix are expected to be displayed in highly prominent locations, such as the home page and between episodes. This could increase their viewability and impact. 

Exclusivity

For now, Netflix’s advertising offering is limited, meaning that being an early advertiser on the platform could come with benefits. These include being viewed by users as cutting-edge and could also come with efficient CPMs due to fewer competitors within the space.

Netflix Ad-Tier

Netflix already has a large number of subscribers and has notified users that they will be cracking down on password sharing to limit accounts to users located within the same household. This makes their various tier option more attractive to users looking for affordable options. These are the tiers Netflix plans to roll out during the Summer of 2023 with their prices and features.

Basic with AdsBasic No AdsStandardPremium
Monthly Price$7$10$15.50$20
Number of Screens that can Watch Simultaneously1124
Number of Devices you can have Downloads on0124
HD AvailableYesYesYesYes
Ultra HD AvailableNoNoNoYes

Netflix has come a long way since its initial business strategy of DVDs in bright red envelopes by mail. Online users seem split about Netflix’s newest innovation, but advertisers are in a great position to begin serving ads on an already established platform. Connect with our team of video ad experts to discuss opportunities for your business to get in on the action!

Categories

Industries

eCommerce/CPG

Increase in organic users by 150% YoY

Learn More

B2B SaaS

136% increase in sessions within 30 days

Learn More

Don't see your industry?

Although we’ve come to specialize in eCommerce and B2B SaaS, we work with clients from a variety of industries and customize solutions to those specific industry needs.

Subscribe to our newsletter for more digital marketing insights.


Newsletter

Related Articles

From Broad to Specific: 10 Targeting Mistakes to Avoid in Digital Advertising

Long gone are the days when you advertised and needed to set a budget solely for a billboard, magazine, or physical flyer, expecting that someone...

How to Write Effective and Optimized YouTube Descriptions

It’s no secret that YouTube has an enormous online presence. The site has garnered over 80 billion visits in a month (via Statista). Even more...

The Most Searched Questions about SEO

One of the reasons we love SEO is because it gives you an inside look at the human condition. At the center of every great SEO strategy is keyword...

YouTube Ad Types

Why Use YouTube Ads? YouTube ads are a form of online advertising that allows businesses to promote their products or services on the YouTube...
super bowl rihanna fenty

All Our Favorite Super Bowl Ads Tackled Women’s Issues

The day after Super Bowl LVII, we weren’t talking about any of the plays. We weren’t talking about any of the players. And while the Super Bowl...

YouTube Advertising Best Practices

Video is solidly established as the most engaging form of marketing content. Have you incorporated it into your paid advertising strategy? This...
need help choosing which social media platform to advertise on

How to Choose the Right Social Media Channel

If you are a business owner, you’re probably familiar with the increasing need to have a presence on social media. Now more than ever, social media...

How To Start Advertising On Instacart In 2023

If you sell your products in retailers that partner with Instacart, customers can buy those products via the Instacart platform. But can you...

Facebook Lookalike Audiences: What They Are and How to Use Them

Key Takeaways Facebook Lookalike Audiences increase conversions by personalizing your marketingAn optimized Lookalike Audience must be sourced from...

Jergens exceeds expectations with Instacart Ads

This case study, done in collaboration with Instacart, takes a look at the work Search Nurture has done for Jergens US with Instacart...

Did You Learn Something New?

Subscribe to our newsletter for more digital marketing insights.

Newsletter