From Broad to Specific: 10 Targeting Mistakes to Avoid in Digital Advertising
Long gone are the days when you advertised and needed to set a budget solely for a billboard, magazine, or physical flyer, expecting that someone...
Benefits of Netflix Ads
The era of Netflix advertising is finally here! Netflix boasts approximately 230.7 million subscribers as of 2023, and it is expected to reach 500...
How to Write Effective and Optimized YouTube Descriptions
It’s no secret that YouTube has an enormous online presence. The site has garnered over 80 billion visits in a month (via Statista). Even more...
The Most Searched Questions about SEO
One of the reasons we love SEO is because it gives you an inside look at the human condition. At the center of every great SEO strategy is keyword...
YouTube Ad Types
Why Use YouTube Ads? YouTube ads are a form of online advertising that allows businesses to promote their products or services on the YouTube...
All Our Favorite Super Bowl Ads Tackled Women’s Issues
The day after Super Bowl LVII, we weren’t talking about any of the plays. We weren’t talking about any of the players. And while the Super Bowl...
YouTube Advertising Best Practices
Video is solidly established as the most engaging form of marketing content. Have you incorporated it into your paid advertising strategy? This...
How to Choose the Right Social Media Channel
If you are a business owner, you’re probably familiar with the increasing need to have a presence on social media. Now more than ever, social media...
How To Start Advertising On Instacart In 2023
If you sell your products in retailers that partner with Instacart, customers can buy those products via the Instacart platform. But can you...
Facebook Lookalike Audiences: What They Are and How to Use Them
Key Takeaways Facebook Lookalike Audiences increase conversions by personalizing your marketing An optimized Lookalike Audience must be sourced from...
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