Category: Amazon Advertising

Amazon Backend Keywords: The Complete Guide 2022

Key Takeaways: Define “Amazon Backend Keywords,” including their significance for sellers, how they are ranked and indexed, and how to optimize themLearn how backend keywords are ranked and how to add them to your listingHow to use third-party tools and follow...

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Amazon Buy Box: What It Is and How to Win It

Key Takeaways Winning the Buy Box is the most significant deciding factor in a seller’s success on AmazonSellers should understand the key metrics Amazon uses to choose the winnersThe Buy Box can be won consistently with the right marketing tacticsWinning the Buy Box...

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Amazon Listing Optimization Guide 2022

Amazon experienced exponential sales growth in the last twelve months, generating $108.52 billion in the first quarter of 2021. What this means for Amazon sellers is increased competition to remain visible and relevant in the growing Amazon eCommerce market. A...

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Amazon Advertising: The Importance of Branded Terms

What Are Amazon Branded Terms? Branded Terms in Amazon are terms that include your brand name, whether that is only your brand name or used as an adjective for a product you are selling (“Goldbond” vs. “Goldbond lotion.”) When working with clients, strategizing to...

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How to Increase Your Amazon Impressions

Increase Impressions Impressions measure the number of times Amazon shows shoppers your Ad, regardless of whether they clicked on it or not. It is one of the key metrics of Amazon Advertising and can be used to check at a glance how well an Ad is...

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Understanding Amazon PPC Metrics

Amazon PPC Metrics When creating a campaign with Amazon Advertising (formerly AMS), you need to ensure its profitability. To do so, you have to read and correctly interpret the data your campaigns are generating on a daily basis. You can determine the...

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How to Hit Your Target ACoS on Amazon

How to Calculate ACoS ACoS, or Average Cost of Sales, is probably the most important metric Amazon uses in Amazon Advertising (formerly AMS). ACoS is measured as a percentage showing you how much a sale costs you in advertising money: ACoS = $ Spent on...

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eCommerce/CPG

Increase in organic users by 150% YoY

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B2B SaaS

136% increase in sessions within 30 days

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Although we’ve come to specialize in eCommerce and B2B SaaS, we work with clients from a variety of industries and customize solutions to those specific industry needs.

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