Category: Amazon Advertising
Type of Amazon Ads: The Complete Guide for Your Business
Did you know that Amazon had more than 3 billion visits every month in 2020 alone? Amazon's popularity has only continued to soar since then and it...
T5 2022: Trends & Takeaways from Record-Breaking Shopping Holiday
What U.S. consumers know as the shopping extravaganza that begins with Thanksgiving and ends with Cyber Monday is known to retail advertisers as...
How to Improve SEO on Amazon (with Learnings from AMZ Ads)
The competition in Amazon’s marketplace is fierce. More than 12 million products are listed for sale on the mega-retailer, so how do you make your...
Amazon Backend Keywords: The Complete Guide 2023
Key Takeaways: Define “Amazon Backend Keywords,” including their significance for sellers, how they are ranked and indexed, and how to optimize...
Amazon Buy Box: What It Is and How to Win It
Key Takeaways Winning the Buy Box is the most significant deciding factor in a seller’s success on AmazonSellers should understand the key metrics...
Amazon Listing Optimization Guide 2023
Amazon experienced exponential sales growth in the last twelve months, generating $108.52 billion in the first quarter of 2021. What this means for...
Amazon Advertising: The Importance of Branded Terms
What Are Amazon Branded Terms? Branded Terms in Amazon are terms that include your brand name, whether that is only your brand name or used as an...
Amazon vs Walmart: The Comparison for Paid Advertising
Key Takeaways: Since 2020, Walmart’s ad platform has been growing to keep pace with AmazonAmazon retains superior visibility while Walmart poses...
Search Nurture Joins Amazon Advertising Partner Network
A natural next step for this Amazon Early Adopter Search Nurture, a full-stack digital marketing agency, recently announced that it has joined the...
How to Increase Your Amazon Impressions
Increase Impressions Impressions measure the number of times Amazon shows shoppers your Ad, regardless of whether they clicked on it or not. It is...
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