Key Takeaways: Define “Amazon Backend Keywords,” including their significance for sellers, how they are ranked and indexed, and how to optimize themLearn how backend keywords are ranked and how to add them to your listingHow to use third-party tools and follow...
Key Takeaways Winning the Buy Box is the most significant deciding factor in a seller’s success on AmazonSellers should understand the key metrics Amazon uses to choose the winnersThe Buy Box can be won consistently with the right marketing tacticsWinning the Buy Box...
Amazon experienced exponential sales growth in the last twelve months, generating $108.52 billion in the first quarter of 2021. What this means for Amazon sellers is increased competition to remain visible and relevant in the growing Amazon eCommerce market. A...
What Are Amazon Branded Terms? Branded Terms in Amazon are terms that include your brand name, whether that is only your brand name or used as an adjective for a product you are selling (“Goldbond” vs. “Goldbond lotion.”) When working with clients, strategizing to...
!(andKey Takeaways: Since 2020, Walmart’s ad platform has been growing to keep pace with Amazon Amazon retains superior visibility while Walmart poses advantages for more well-known brands CPC remains lower on Walmart even as its keyword targeting system lags behind...
A natural next step for this Amazon Early Adopter Search Nurture, a full-stack digital marketing agency, recently announced that it has joined the Amazon Advertising Partner Network. The Amazon Advertising Partner Network was created as a centralized resource for...
Increase Impressions Impressions measure the number of times Amazon shows shoppers your Ad, regardless of whether they clicked on it or not. It is one of the key metrics of Amazon Advertising and can be used to check at a glance how well an Ad is...
Increase Amazon CTR Amazon Advertising offers advertisers the ability to promote products on the world’s largest online e-shop. Sponsored Ads let your product appear every time shoppers search for products related to yours, or whenever they visit a similar product....
Amazon PPC Metrics When creating a campaign with Amazon Advertising (formerly AMS), you need to ensure its profitability. To do so, you have to read and correctly interpret the data your campaigns are generating on a daily basis. You can determine the...
How to Calculate ACoS ACoS, or Average Cost of Sales, is probably the most important metric Amazon uses in Amazon Advertising (formerly AMS). ACoS is measured as a percentage showing you how much a sale costs you in advertising money: ACoS = $ Spent on...
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