PPC/Paid Media
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6 Essential Personalization Steps to Delivering Targeted Marketing Campaigns
You finally have more than $500,000 as your marketing budget, and now you have to decide if you invest this money in SEO, Social Media, SEM, or...
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How Beauty Brands Can Use AI to Enhance Google Ads
In today’s ever-changing world of beauty advertising, beauty brands need to constantly innovate to captivate and engage their target audience on a...
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Writing Google Ad Copy
Writing compelling ad copy is important to communicate the brand's purpose and offerings to potential clients and also gives a chance to let the...
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Google & YouTube Audiences
Google and YouTube are two of the most trafficked websites by users in the United States, providing advertisers with a range of opportunities to...
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What Are Performance Max Campaigns?
Performance Max campaigns are a type of advertising campaign that Google Ads introduced in 2021. These campaigns are designed to optimize ad...
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How to Integrate SEO and PPC for Maximum Synergy
Search engine optimization (SEO) and pay-per-click advertising (PPC) are critical components of digital marketing. However, far too many businesses...
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How to Choose the Right Social Media Channel
If you are a business owner, you’re probably familiar with the increasing need to have a presence on social media. Now more than ever, social media...
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The Comprehensive Guide to Target.com Advertising 2023
The recent eCommerce explosion shows no signs of slowing. Target has emerged as a key brand, with its online sales revenue jumping significantly in...
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Facebook Lookalike Audiences: What They Are and How to Use Them
Key Takeaways Facebook Lookalike Audiences increase conversions by personalizing your marketingAn optimized Lookalike Audience must be sourced from...
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Ready for GA4? Start Collecting Data for Google Analytics 4
March 17, 2022 Update: Google announced that Universal Analytics will stop processing hits on July 1, 2023; Analytics 360 will stop processing hits...
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