Blog

Writing Google Ad Copy

Published on: June 13, 2023

Writing compelling ad copy is important to communicate the brand’s purpose and offerings to potential clients and also gives a chance to let the brand personality show! At Search Nurture, it is our passion to get ads to the right people at the right time and place – and also to make sure that users click on the ads to learn more, sign up, purchase, etc. depending on the overarching business goals. 

Below are some of Search Nurture’s Top Tips for writing ad copy:

Be Authentic

Filling headlines and descriptions with keywords relevant to your business and user search terms can show that the brand has what they’re looking for. One great way to do this is to stay on top of rising trends and the language related to the brand’s products or services. Having that cohesive feel between the search term and the ad helps to instill expertise and trust.

Be Unique

The average American is exposed to somewhere between 4,000 and 10,000 ads per day. To catch a user’s eye, it’s essential to be creative and unique while also being true to the brand. Using interesting headlines displaying the brand’s unique selling proposition can help ads stand out and be memorable for potential customers.

Be Persuasive

Leverage language that entices users to learn more about your products or services. Calling out exclusive deals or directing an action like “Shop Now” or “Learn More” can help move users through the purchasing process. Users will likely not read every part of the ad, so having specific callouts can catch their attention.

Be Specific

Be specific as possible so there are no surprises and potential customers clearly understand the brand and product offerings. 

Test, Test, Test

Continue to test and filter through ad copy to keep ads relevant and exciting to a range of potential customers. Testing can help determine what resonates best with the desired audience and improve your overall ad performance.

Google Search Ads are potentially the first interaction that the brand has with a customer, so really try to use it as an opportunity to share as much as possible, given the limited character counts. Try to genuinely connect with users and give them the information they need to make a – very quick – informed decision.

Categories

Industries

eCommerce/CPG

Increase in organic users by 150% YoY

Learn More

B2B SaaS

136% increase in sessions within 30 days

Learn More

Don't see your industry?

Although we’ve come to specialize in eCommerce and B2B SaaS, we work with clients from a variety of industries and customize solutions to those specific industry needs.

Subscribe to our newsletter for more digital marketing insights.


Newsletter

Related Articles

6 Essential Personalization Steps to Delivering Targeted Marketing Campaigns

You finally have more than $500,000 as your marketing budget, and now you have to decide if you invest this money in SEO, Social Media, SEM, or...

How Beauty Brands Can Use AI to Enhance Google Ads

In today’s ever-changing world of beauty advertising, beauty brands need to constantly innovate to captivate and engage their target audience on a...

Google & YouTube Audiences

Google and YouTube are two of the most trafficked websites by users in the United States, providing advertisers with a range of opportunities to...
performance max campaign graphic

What Are Performance Max Campaigns?

Performance Max campaigns are a type of advertising campaign that Google Ads introduced in 2021. These campaigns are designed to optimize ad...

How to Integrate SEO and PPC for Maximum Synergy

Search engine optimization (SEO) and pay-per-click advertising (PPC) are critical components of digital marketing. However, far too many businesses...
need help choosing which social media platform to advertise on

How to Choose the Right Social Media Channel

If you are a business owner, you’re probably familiar with the increasing need to have a presence on social media. Now more than ever, social media...

The Comprehensive Guide to Target.com Advertising 2023

The recent eCommerce explosion shows no signs of slowing. Target has emerged as a key brand, with its online sales revenue jumping significantly in...

Facebook Lookalike Audiences: What They Are and How to Use Them

Key Takeaways Facebook Lookalike Audiences increase conversions by personalizing your marketingAn optimized Lookalike Audience must be sourced from...

Ready for GA4? Start Collecting Data for Google Analytics 4

March 17, 2022 Update: Google announced that Universal Analytics will stop processing hits on July 1, 2023; Analytics 360 will stop processing hits...

Google Ads: Knowing When to Pause Your Keywords

You’ve created your campaign, waited for a couple of weeks to see how it does, and are ready to optimize it. Naturally, you want to see which...

Did You Learn Something New?

Subscribe to our newsletter for more digital marketing insights.

Newsletter