How Beauty Brands Can Use AI to Enhance Google Ads
In today’s ever-changing world of beauty advertising, beauty brands need to constantly innovate to captivate and engage their target audience on a...
Writing Google Ad Copy
Writing compelling ad copy is important to communicate the brand's purpose and offerings to potential clients and also gives a chance to let the...
Google & YouTube Audiences
Google and YouTube are two of the most trafficked websites by users in the United States, providing advertisers with a range of opportunities to...
What Are Performance Max Campaigns?
Performance Max campaigns are a type of advertising campaign that Google Ads introduced in 2021. These campaigns are designed to optimize ad...
Google Ads vs Facebook Ads: Key Differences
Most business owners wonder if they should allocate a marketing budget to Google Ads, Facebook ads, or both and why. Although the two platforms tend...
Google Ads Exact Match is Dead & What to Do About it
Table of Contents Exact Match Keywords ChangesWho This Change Negatively Affects?Who This Change Positively Affects?Fundamental Strategy...
The 30-Minute Google Ads Audit
A Google Ads Audit can help influence your account strategy leading you to your desired goals. Unfortunately, Google Ads can be a complicated...
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