Blog

Inside knowledge from our experts

Words of industry wisdom, from our team to yours.

Digital Advertising, Ecommerce, Google Ads, PPC/Paid Media

performance max campaign graphic

Alison Blick

Feb 23, 2023

What Are Performance Max Campaigns?

Performance Max campaigns are a type of advertising campaign that Google Ads introduced in 2021. These campaigns are...

Digital Advertising, YouTube

Alison Blick

Feb 16, 2023

YouTube Ad Types

Why Use YouTube Ads? YouTube ads are a form of online advertising that allows businesses to promote their products or...

International, SEO

Freddy Hunt

Feb 16, 2023

International SEO: Benefits and Best Practices 2023

What Exactly is International SEO? International SEO is a specialized form of search engine optimization (SEO) that...

Digital Advertising

super bowl rihanna fenty

Freddy Hunt

Feb 13, 2023

All Our Favorite Super Bowl Ads Tackled Women’s Issues

The day after Super Bowl LVII, we weren’t talking about any of the plays. We weren’t talking about any of the players....

Organic Social Media, Paid Social Media

Gabriela Nunez

Jan 17, 2023

Combining the Power of Paid and Organic Social Media Part 2

Integrating Paid and Organic Social Media Strategies Our previous blog discussed organic and paid social media...

Jergens exceeds expectations with Instacart Ads

This case study, done in collaboration with Instacart, takes a look at the work Search Nurture has...

Sep 23, 2021

Google Ads: Knowing When to Pause Your Keywords

You’ve created your campaign, waited for a couple of weeks to see how it does, and are ready to...

Aug 26, 2021

Instacart, PPC/Paid Media, Retail Advertising

Instacart Ad Types: Everything You Need to Know

Online grocery is an industry that, until very recently, seemed like some kind of beta test for...

Jul 28, 2021

What Are Responsive Search Ads?

Responsive Search Ads (RSAs) is the default Ad type in Google Ads. It was created by Google to...

Jul 21, 2021

Top B2B Companies in San Francisco

We're happy to share that Search Nurture has just been named as one of the Top B2B Companies in...

Jul 06, 2021

PPC/Paid Media, Retail Advertising

Grocery eCommerce: Why You Should Be Advertising on Instacart

In 2020, online grocery sales grew 54%, reaching a value of $95.82 billion. Retail investors...

Jul 05, 2021

Search Engine Marketing: Negative Keywords 101

“The difference between the almost right word and the right word is the difference between the...

Jun 30, 2021

Instagram Advertising: The Guide to Instagram Reels

Interested in advertising with Instagram reels? Whether your audience is going to YouTube for...

Jun 24, 2021

Instacart, PPC/Paid Media, Retail Advertising

How to Advertise With Instacart Sponsored Products

During recent years, Instacart has emerged as a force of change in the eGrocery industry. For...

Jun 16, 2021

Instacart, PPC/Paid Media, Retail Advertising

The Comprehensive Guide to Instacart Advertising

During the COVID-19 pandemic, Instacart has emerged as a top online grocery service in North...

Jun 03, 2021

3 Reasons Why Wayfair Should Be a Part of Your Advertising Strategy

It’s 2021, and if you aren’t advertising your products online, you’re already falling behind the...

May 19, 2021

Google Smart Shopping Campaigns: What You Need to Know

Google’s Smart Shopping campaigns were introduced in the summer of 2019 in an enormous leap toward...

May 05, 2021