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Google & YouTube Audiences

Google and YouTube are two of the most trafficked websites by users in the United States, providing advertisers with a range of opportunities to reach potential customers. These platforms work...

YouTube Ads: Metrics & KPIs

YouTube can help brands achieve a ton of marketing goals, but you have to make sure you’re measuring those goals correctly. To analyze the performance of YouTube ad campaigns, there are a handful of...

Amazon Prime Day 101

Amazon has become one of the world's largest and most successful e-commerce platforms. A major contributing factor to Amazon’s success is Prime Day, a biannual sales event that offers exclusive...
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YouTube Ad Types

Why Use YouTube Ads? YouTube ads are a form of online advertising that allows businesses to promote their products or services on the YouTube platform. These ads can appear in various formats to...

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