Inside knowledge from our experts

The day after Super Bowl LVII, we weren’t talking about any of the plays. We weren’t talking about any of the players. And while the Super Bowl commercials seemed less memorable than in years past,...

Video is solidly established as the most engaging form of marketing content. Have you incorporated it into your paid advertising strategy? This guide contains some YouTube advertising best practices...

Integrating Paid and Organic Social Media Strategies Our previous blog discussed organic and paid social media content's main goals and purposes, as well as their main differences.  We'll now...

Differences between Organic and Paid Social  You might be tempted to think of social media for your business the same way you think of your personal accounts. You upload a video or post a piece...

Did you know that Amazon had more than 3 billion visits every month in 2020 alone? Amazon's popularity has only continued to soar since then and it doesn't look like it will be waning any time soon....

Search engine optimization (SEO) and pay-per-click advertising (PPC) are critical components of digital marketing. However, far too many businesses treat these two facets of brand building as...

What U.S. consumers know as the shopping extravaganza that begins with Thanksgiving and ends with Cyber Monday is known to retail advertisers as "the Turkey Five" -- or simply "T5" if you're...

When conducting a competitor analysis, make sure you actually look at the search engine results page to see how your competitors are showing up.  Admittedly, it's easy to get lost in...

If you are a business owner, you’re probably familiar with the increasing need to have a presence on social media. Now more than ever, social media marketing has undeniable power, with the potential...

As the name implies, the goal of Google’s Helpful Content Update is to ensure that the content users find in search results is providing value to the intended audience.  Since the beginning,...

If you sell your products in retailers that partner with Instacart, customers can buy those products via the Instacart platform. But can you advertise on Instacart? The answer is yes. As more people...

Savvy marketers are eying Walmart.com as a way to diversify their online advertising strategy after the retail giant reported earning a whopping $2.1 billion in advertising revenue in...