Inside Knowledge From Our eCommerce & B2B SaaS Experts

Google and YouTube are two of the most trafficked websites by users in the United States, providing advertisers with a range of opportunities to reach potential customers. These platforms work...

YouTube can help brands achieve a range of marketing goals, but ensuring that you are measuring those goals correctly is the key to success. To analyze the performance of YouTube Ad campaigns, there...

Amazon DSP (Demand Side Platform) is a powerful advertising solution that enables advertisers to reach their target audience at scale across Amazon and other third-party websites and apps. Amazon...

Amazon has become one of the world's largest and most successful e-commerce platforms. A major contributing factor to Amazon’s success is Prime Day, a biannual sales event that offers exclusive...

One of the reasons we love SEO is because it gives you an inside look at the human condition. At the center of every great SEO strategy is keyword research, a process in which we uncover the search...

It’s no secret that YouTube has an enormous online presence. The site has garnered over 80 billion visits in a month (via Statista). Even more astounding is that an overwhelming majority of these...

In a global economy, reaching every corner of the world can boost your presence. One challenging aspect of a multinational marketing strategy is language barriers. Fortunately, there are some...

Performance Max campaigns are a type of advertising campaign that Google Ads introduced in 2021. These campaigns are designed to optimize ad performance and drive results based on your business's...

What Exactly is International SEO? International SEO is a specialized form of search engine optimization (SEO) that helps companies target and rank in multiple global markets. It’s an essential part...

Why Use YouTube Ads? YouTube ads are a form of online advertising that allows businesses to promote their products or services on the YouTube platform. These ads can appear in various formats to...

The day after Super Bowl LVII, we weren’t talking about any of the plays. We weren’t talking about any of the players. And while the Super Bowl commercials seemed less memorable than in years past,...

Video is solidly established as the most engaging form of marketing content. Have you incorporated it into your paid advertising strategy? This guide contains some YouTube advertising best practices...