Inside knowledge from our experts

Writing compelling ad copy is important to communicate the brand's purpose and offerings to potential clients and also gives a chance to let the brand personality show! At Search Nurture, it is our...

The era of Netflix advertising is finally here! Netflix boasts approximately 230.7 million subscribers as of 2023, and it is expected to reach 500 million subscribers with the launch of an...

YouTube can help brands achieve a range of marketing goals, but ensuring that you are measuring those goals correctly is the key to success. To analyze the performance of YouTube Ad campaigns, there...

Google and YouTube are two of the most trafficked websites by users in the United States, providing advertisers with a range of opportunities to reach potential customers. These platforms work...

Amazon DSP (Demand Side Platform) is a powerful advertising solution that enables advertisers to reach their target audience at scale across Amazon and other third-party websites and apps. Amazon...

Amazon has become one of the world's largest and most successful e-commerce platforms. A major contributing factor to Amazon’s success is Prime Day, a biannual sales event that offers exclusive...

It’s no secret that YouTube has an enormous online presence. The site has garnered over 80 billion visits in a month (via Statista). Even more astounding is that an overwhelming majority of these...

One of the reasons we love SEO is because it gives you an inside look at the human condition. At the center of every great SEO strategy is keyword research, a process in which we uncover the search...

In a global economy, reaching every corner of the world can boost your presence. One challenging aspect of a multinational marketing strategy is language barriers. Fortunately, there are some...

Performance Max campaigns are a type of advertising campaign that Google Ads introduced in 2021. These campaigns are designed to optimize ad performance and drive results based on your business's...

Why Use YouTube Ads? YouTube ads are a form of online advertising that allows businesses to promote their products or services on the YouTube platform. These ads can appear in various formats to...

What Exactly is International SEO? International SEO is a specialized form of search engine optimization (SEO) that helps companies target and rank in multiple global markets. It’s an essential part...