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Inside knowledge from our experts

Words of industry wisdom, from our team to yours.

Organic Social Media, Paid Social Media

Gabriela Nunez

Jan 17, 2023

Combining the Power of Paid and Organic Social Media Part 2

Integrating Paid and Organic Social Media Strategies Our previous blog discussed organic and paid social media...

Organic Social Media, Paid Social Media

Gabriela Nunez

Jan 13, 2023

Combining the Power of Paid and Organic Social Media Part 1

Differences between Organic and Paid Social You might be tempted to think of social media for your business the...

Amazon Advertising, Retail Advertising

Freddy Hunt

Jan 07, 2023

Type of Amazon Ads: The Complete Guide for Your Business

Did you know that Amazon had more than 3 billion visits every month in 2020 alone? Amazon's popularity has only...

PPC/Paid Media, SEO

Freddy Hunt

Dec 15, 2022

How to Integrate SEO and PPC for Maximum Synergy

Search engine optimization (SEO) and pay-per-click advertising (PPC) are critical components of digital marketing....

Amazon Advertising, Retail Advertising

Freddy Hunt

Dec 02, 2022

T5 2022: Trends & Takeaways from Record-Breaking Shopping Holiday

What U.S. consumers know as the shopping extravaganza that begins with Thanksgiving and ends with Cyber Monday is...

YouTube Advertising Best Practices

Video is solidly established as the most engaging form of marketing content. Have you incorporated...

Oct 03, 2022

What Is Google’s Helpful Content Update?

As the name implies, the goal of Google’s Helpful Content Update is to ensure that the content...

Oct 03, 2022

How To Start Advertising On Instacart In 2023

If you sell your products in retailers that partner with Instacart, customers can buy those...

Jul 06, 2022

How To Start Advertising On Walmart In 2023

Savvy marketers are eying Walmart.com as a way to diversify their online advertising strategy...

Jun 29, 2022

How to Improve SEO on Amazon (with Learnings from AMZ Ads)

The competition in Amazon’s marketplace is fierce. More than 12 million products are listed for...

Jun 07, 2022

Is SEO Important for B2B?

If you’ve been searching for SEO tips online, you’ve likely seen that much of the conversation...

May 25, 2022

The Comprehensive Guide to Target.com Advertising 2023

The recent eCommerce explosion shows no signs of slowing. Target has emerged as a key brand, with...

Apr 12, 2022

The Ultimate Guide To Walmart Advertising in 2023

What Is Walmart Advertising A business that wishes to expand has only one goal in mind; to target...

Apr 04, 2022

The Breakout Guide to Wayfair Advertising for 2023

Wayfair is an influential, fast-growing eCommerce platform. If you are interested in getting your...

Mar 15, 2022

Amazon Backend Keywords: The Complete Guide 2023

Key Takeaways: Define “Amazon Backend Keywords,” including their significance for sellers, how...

Feb 28, 2022

Amazon Buy Box: What It Is and How to Win It

Key Takeaways Winning the Buy Box is the most significant deciding factor in a seller’s success on...

Feb 14, 2022

Facebook Lookalike Audiences: What They Are and How to Use Them

Key Takeaways Facebook Lookalike Audiences increase conversions by personalizing your marketingAn...

Feb 08, 2022