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Inside knowledge from our experts

Words of industry wisdom, from our team to yours.

Digital Advertising, YouTube

Alison Blick

Mar 27, 2023

How to Write Effective and Optimized YouTube Descriptions

It’s no secret that YouTube has an enormous online presence. The site has garnered over 80 billion visits in a month...

Digital Advertising, SEO

Freddy Hunt

Mar 27, 2023

The Most Searched Questions about SEO

One of the reasons we love SEO is because it gives you an inside look at the human condition. At the center of every...

International, SEO

Freddy Hunt

Mar 27, 2023

The Complete Guide to International SEO Keyword Research

In a global economy, reaching every corner of the world can boost your presence. One challenging aspect of a...

Google Ads, PPC/Paid Media

performance max campaign graphic

Alison Blick

Feb 23, 2023

What Are Performance Max Campaigns?

Performance Max campaigns are a type of advertising campaign that Google Ads introduced in 2021. These campaigns are...

Digital Advertising, YouTube

Alison Blick

Feb 16, 2023

YouTube Ad Types

Why Use YouTube Ads? YouTube ads are a form of online advertising that allows businesses to promote their products or...

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Combining the Power of Paid and Organic Social Media Part 2

Integrating Paid and Organic Social Media Strategies Our previous blog discussed organic and paid...

Jan 17, 2023

Combining the Power of Paid and Organic Social Media Part 1

Differences between Organic and Paid Social You might be tempted to think of social media...

Jan 13, 2023

Type of Amazon Ads: The Complete Guide for Your Business

Did you know that Amazon had more than 3 billion visits every month in 2020 alone? Amazon's...

Jan 12, 2023

How to Integrate SEO and PPC for Maximum Synergy

Search engine optimization (SEO) and pay-per-click advertising (PPC) are critical components of...

Dec 15, 2022

T5 2022: Trends & Takeaways from Record-Breaking Shopping Holiday

What U.S. consumers know as the shopping extravaganza that begins with Thanksgiving and ends with...

Dec 02, 2022

Review Schema: The Quick SEO Win You Can’t Ignore

When conducting a competitor analysis, make sure you actually look at the search engine results...

Nov 01, 2022

need help choosing which social media platform to advertise on

How to Choose the Right Social Media Channel

If you are a business owner, you’re probably familiar with the increasing need to have a presence...

Oct 07, 2022

YouTube Advertising Best Practices

Video is solidly established as the most engaging form of marketing content. Have you incorporated...

Oct 03, 2022

What Is Google’s Helpful Content Update?

As the name implies, the goal of Google’s Helpful Content Update is to ensure that the content...

Oct 03, 2022

How To Start Advertising On Instacart In 2023

If you sell your products in retailers that partner with Instacart, customers can buy those...

Jul 06, 2022

How To Start Advertising On Walmart In 2023

Savvy marketers are eying Walmart.com as a way to diversify their online advertising strategy...

Jun 29, 2022

How to Improve SEO on Amazon (with Learnings from AMZ Ads)

The competition in Amazon’s marketplace is fierce. More than 12 million products are listed for...

Jun 07, 2022