Inside Knowledge From Our eCommerce & B2B SaaS Experts

Table of Contents What is Google Data Studio?Why Use Google Data Studio?Google Data Studio LimitationsHow to Use Google Data StudioGoogle Data Studio: Practical Tips and Tricks   What is Google...

It’s popping up in conversations with your marketers, and it’s running through your LinkedIn and Twitter feeds. You’ve heard about it time and time again, but what is it? Google Core Web Vitals...

Table of Contents   Exact Match Keywords Changes Who This Change Negatively Affects? Who This Change Positively Affects? Fundamental Strategy Around Exact Match Changes Nowadays, it seems...

SEO vs. SEM: Why It's Important   I can remember a time, from before my work in Digital Marketing, when I first saw the acronym “SEM” and assumed someone had made a strange typo when trying to...

A Google Ads Audit can help influence your account strategy leading you to your desired goals. Unfortunately, Google Ads can be a complicated platform to work in -- with unlimited variables to...

When creating the final draft for a new blog article, it’s important to dot your i’s and cross your t’s before publishing. Having a process for reviewing and finalizing blog content can help you...

Below you'll find an infographic covering the ins and outs of video ads for e-commerce and their best use cases. There is a priority chart for each platforms' ad types to give you a sense of how we...

Why make time to vote Search Nurture is a fully remote digital marketing agency that includes 21 team members. We joined the pledge to Make Time to Vote because more than ever, this is a time to...

What is ACoS? ACoS, or Average Cost of Sales, is a metric Amazon uses in Amazon Advertising (formerly AMS). ACoS is measured as a percentage showing you how much a sale costs you in advertising...

Amazon PPC Metrics When creating a campaign with Amazon Advertising (formerly AMS), you need to ensure its profitability. To do so, you have to read and correctly interpret the data your...

Increase Amazon CTR Amazon Advertising offers advertisers the ability to promote products on the world’s largest online e-shop. Sponsored Ads let your product appear every time shoppers search...

Increase Impressions Impressions measure the number of times Amazon shows shoppers your Ad, regardless of whether they clicked on it or not. It is one of the key metrics of Amazon...